Cutting Room, NY has added veteran agency producer Lisa Petroni as managing director, where she will oversee all things editorial including business development and client relations. Petroni comes to Cutting Room from BBDO where she moved up from assistant producer to VP/executive producer in her 11-and-half years at the agency…Chad Walker has joined Victors & Spoils, Boulder, Colo., as a creative director, He comes over from Arnold N.Y., where he served in the same capacity. Previously, Walker was a creative director at mcgarrybowen….Director/DP Patrick Donnelly has launched Cinema Five Films, a New York-based production company/post house hybrid which will also feature the talents of director Tim Pumphrey and editor Mark Breese. Donnelly, Pumphrey and Breese all have roots in MTV's On-Air Promo department. Donnelly got his start in commercial production as a p.a. for Rick Levine Productions; and worked as a camera operator and DP at Peter Corbett & Company. Cinema Five is already working on a series of integrated marketing campaigns for MTV and Sobe, Chevy and Neutrogena….
Directing Duo Mindcastle Joins Farm League For Commercials and Branded Content
Film company and certified B Corporation Farm League has added directing duo Mindcastle--consisting of Casey Warren and Danielle Krieger--to its roster for U.S. representation spanning commercials and branded content.
Mindcastle has spent a decade building a body of work that takes viewers from energetic anthemic sports campaigns to emotional narrative stories to big worlds layered with CGI and VFX. The common link through each genre is their crafted, highly cinematic visual language and grounded performances from believable heroes.
After developing their cinematic eye through photography, they first began directing when ESPN approached them to create a piece from the NFL draft. This snowballed into travel across the globe for numerous films, commercials and TV shows, and collaborations with talent including Derek Jeter, Floyd Mayweather, and Guillermo del Toro. Mindcastle’s work for Adidas, Questrade and Patron shows the spectrum of their worlds and themes.
In a joint statement, Mindcastle shared, “Farm League’s work has an energy and dynamism to it where it’s not only defined by a strong visual style, but it also captivates your heart. We love the passion and mindset that the Farm League team brings to each project, including their drive to infuse a creative-first ethos into each project. We are incredibly excited to dig in together to continue expanding our roots of memorable and dynamic narratives.”
Tim Lynch (TL), Farm League Founder and EP, commented, “Mindcastle’s passion for telling big, crafted stories struck me immediately. They create worlds that are visually intriguing and grounded in humanistic performances, exactly the balance we seek at Farm League. We can’t wait to see where their vision can go... Read More