Director, writer and comedian Rob Schrab has joined Paydirt for commercial representation in the U.S., U.K. and Japan. Schrab, the co-creator and director of The Sarah Silverman Program, recently completed his first commercial work for Paydirt, a comedic short for Nintendo Wii U that premiered at the E3 Conference. He has directed episodes of NBC's Parks and Recreation, Adult Swim's Childrens Hospital, and the sitcom Blue Mountain State….Production company Stardust has brought Dexton Deboree on board as partner and managing director. The new appointment coincides with a realignment of the Stardust brand marked by a new website. The realignment of Stardust includes a heavier emphasis on projects that will leverage the company's all-in-one model whereby all creative, from concept to editing, VFX and finishing, can be done in house. Deboree most recently served as executive VP and partner at Psyop, and finished a brief stint as a partner in the West Coast office of Free Agents….
AD&Co. Launches Studio A; Davida Hall To Head New Venture As Sr. Director of Creative Content
Female-founded and led creative marketing agency AD&Co. has opened Studio A. The new venture will serve as AD&Co.’s in-house social brand content division, focused on developing and producing digital programming for advertising, social media, and influencer marketing campaigns designed to reach today’s audiences on the most popular and pivotal platforms. Davida Hall has been named to head Studio A as sr. director of creative content. She shifts over from AD&Co. where she held the same title since December 2023. Hall’s affiliations prior to AD&Co. include PopSugar and Studio71.
Amy Demas, founder and chief creative officer of AD&Co., said, “We understand content is king-—or queen—and that our clients need to engage their customer communities where they live. That inspired the logical expansion of AD&Co with Studio A, which is committed to producing only the most engaging and authentic brand stories.”
Studio A will harness both AD&Co’s and Hall’s deep expertise in the lifestyle sector, as content creators and avid consumers. Specializing in reaching audiences where they spend their time, the studio is immersed in social media, pop culture, and current trends, expertly crafting visuals, language, and storytelling to reinforce client brand identities and cut through the noise.
Studio A debuts with the “This Is Me” campaign for Love + Craft + Beauty, a brand dedicated to embracing and promoting diversity within the beauty space. “This Is Me” highlights Gen Z’s affinity for radical self-expression that allows individuals to tell their own stories, free from labels, using beauty and fashion as tools of authenticity. The campaign showcases models celebrating their unique qualities to present... Read More