Commercial production company IDENTITY has signed director Jean Baptiste Leonetti for representation in North America and Europe. The signing comes after the completion of his first feature-length film, Carré Blanc which was featured at both the Toronto Film Festival and AFI Fest. Leonetti has been directing commercials in France for the past 10 years and is known for his performance-driven, documentary style. He has shot more than 60 commercials for brands that include Canon, PlayStation, Coca Cola, Renault, Peugeot, and France Telecom….Digital studio Reel FX, Dallas and Santa Monica, has added producer Sherry Wallace to its commercial team. Wallace comes from Reel FX's entertainment division, where she has worked as a production manager for the past three years. She now brings her 13 years of CG production experience in video games, theme park rides and feature films to the commercial division. In her new role, Wallace is already co-producing both a music video and four-spot CG/live-action hybrid campaign for The Richards Group's recent re-brand of Chuck E. Cheese….
Curatorial Committee Roster Is Set For The 2025 AICP Post Awards
The AICP has set the full roster for the Curatorial Committee for the 2025 AICP Post Awards. The group, representing experts from the full gamut of postproduction crafts as well as from the agency and brand ranks, will meet this spring under the leadership of AICP Post Awards chairperson James Razzall, U.S. president of advertising, Framestore.
The extended entry deadline for the full suite of AICP Awards--which includes The AICP Show: The Art & Technique of the Commercial, and the AICP Next Awards--is Wednesday, March 5. Full entry details can be found here. The results of each show will debut during AICP Week in New York this June, and be featured at a gala celebration at The Museum of Modern Art.
One of Razzall’s key responsibilities as chair is to form the AICP Post Awards Curatorial Committee, which will determine the selection of the final winners and choose the Post Awards Best of Show from among the category winners. “I was looking for the best people at the top level in all their respective crafts,” explained Razzall. “We aimed to be as diverse and geographically as broad as possible. And we looked for cross-discipline opinions. We strove for a mix of people, including those who curate the work, not just our peers in post but also the best people we have worked with on the brand and agency side.
“Across the board, we were looking for people with a strong voice,” Razzall continued. “Our goal is to have a proper conversation, so we can filter through to make sure the best work is being recognized. When you consider the amount of effort that’s gone into these entries and the level of craft that they exhibit, we owe them that respect and honor of judging the work... Read More