Director/writer Jason Farrand has signed with Aero Film, Santa Monica, for exclusive commercial representation. Farrand is probably best known as writer/director on the Starz Original series Head Case, which has featured over 140 celebrities in its first two seasons….Bicoastal visual effects house MassMarket has brought Flame artist Marcelo Pasqualino aboard its L.A. shop. He comes over from Framestore, London, where he worked on campaigns for such clients as Audi, Smirnoff and Visa….Los Angeles-based independent agency David&Goliath has hired Rodrigo Butori and Steve Yee as associate creative directors. Butori began his career in Brazil in 1993, and by 2000 was already one of the founding partners of Cápsula, a small creative boutique in São Paulo. Butori left the partnership to try his hand at an international career, moving to Los Angeles and working at agencies such as Saatchi & Saatchi, Ground Zero Advertising, and most recently as associate creative director at TBWAChiatDay. Yee was most recently a senior art director at TBWAChiatDay, Los Angeles, and previously held posts at Goodby, Silverstein & Partners, San Francisco, and Fallon, New York….
Director Cassandra Brooksbank Joins Monument Content For Spots and Branded Content
Monument Content has signed director Cassandra “Cassie” Brooksbank for U.S. representation spanning commercials and branded content. She brings to her directing and storytelling the experience and skills of a writer, conceptual artist, editor and visual effects artist.
Her body of work as a director includes Pepsi’s “Selfie” featuring Lionel Messi amid a flurry of fans, Barclays madcap women’s Soccer League spot where she collaborated closely with the agency to develop the creative, ultimately winning the Grand Jury Prize at the Sports Industry Awards, and a grass-roots campaign for Fellow Coffee. The latter just didn’t brew buzz; it helped raise $1.2 million on Kickstarter.
Prior to joining Monument Content, Brooksbank had been repped in the U.S. for commercials by production house Hey Wonderful.
On the long-form front, she is repped by CAA for film and television. And on the horizon is her debut feature, My Masterpiece, produced by Sylvester Stallone’s Balboa Productions and backed by Amazon.
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