New York-based GL-X, a division of Grand Large Inc., has signed director Tobias Perse, formerly of Paranoid US, for exclusive representation in TV commercials, viral campaigns and music videos. Perse’s latest work includes a series of comical commercials for Bodog, an online entertainment and gambling site. His feature-length documentary, Persons of Interest, covering the governmental detainment of Arab and Muslim immigrants post the September 11th terrorist attacks, was selected for competition at both the Sundance and Rotterdam film festivals and won the Amnesty International Humanitarian Film Award. Perse has also directed campaigns for Intel and Air Berlin….Director Danny J. Boyle, formerly of Motiv Films, Los Angeles, and executive producer Jeff Maier, who had been a senior producer at Draftfcb, Irvine, Calif., have joined Santa Monica, Calif.-based Socket Films….Los Angeles-based Hello & Co. has expanded its music videos division with a newly inked deal for Academy@Hello! to produce all stateside projects for the music video directors at London-based Academy Films. Reciprocally, Academy will produce HELLO! directors’ music video work in the U.K. The first project under the alliance is Academy director Jonathan Glazer’s new music video for The Dead Weather track, “Treat Me Like Your Mother,” which premiered on July 11 during the TV premiere of the feature film Wanted on Cinemax. The video features a violent showdown between The Dead Weather lead singers Jack White and Alison Mosshart, and was produced in the U.S. by Academy@Hello! The Academy@Hello directorial roster includes Glazer, Walter Stern, Corin Hardy, Brothers Quay, Kim Gehrig, Lynne Ramsey, Martin De Thurah, Nick Gordon, Si&Ad and Tom Haines….Anthony Nelson, formerly senior integrated producer at Crispin Porter + Bogusky (CP+B), has joined integrated producton company Superfad (New York, Culver City, Calif., and Seattle) as executive director. At CP+B, Nelson spearheaded projects for such clients as Microsoft, Volkswagen, Guitar Hero, Burger King, Geek Squad and Dominos….U.K. visual effects/post house Golden Square has hired producer Steph Thompson who brings to the company industry experience spanning the ad agency, production and post arenas. Thompson started her career at The Moving Picture Company, London, in 1993 and left in ’95 to become a production assistant for Lowe Howard Spink where she worked for two years on brands ranging from Stella Artois to Tesco. In ’97 she became a TV producer at JWT Sydney. Upon returning to the U.K. in ’98, she went to Rainey Kelly Campbell Roalfe until ’01 when she began freelancing for agencies such as BBH, Fallon and VCCP, working on major jobs including the launch TV campaign for Coca Cola Zero. Thompson’s most recent position was as head of sales for Feel Films….
Director Cassandra Brooksbank Joins Monument Content For Spots and Branded Content
Monument Content has signed director Cassandra “Cassie” Brooksbank for U.S. representation spanning commercials and branded content. She brings to her directing and storytelling the experience and skills of a writer, conceptual artist, editor and visual effects artist.
Her body of work as a director includes Pepsi’s “Selfie” featuring Lionel Messi amid a flurry of fans, Barclays madcap women’s Soccer League spot where she collaborated closely with the agency to develop the creative, ultimately winning the Grand Jury Prize at the Sports Industry Awards, and a grass-roots campaign for Fellow Coffee. The latter just didn’t brew buzz; it helped raise $1.2 million on Kickstarter.
Prior to joining Monument Content, Brooksbank had been repped in the U.S. for commercials by production house Hey Wonderful.
On the long-form front, she is repped by CAA for film and television. And on the horizon is her debut feature, My Masterpiece, produced by Sylvester Stallone’s Balboa Productions and backed by Amazon.
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