Draftfcb New York executive VPs/group creative directors Sandy Greenberg and Terri Meyer have been promoted to executive creative directors handling the Kraft, Gerber, Trane and American Standard accounts. They will continue to report to Chris Becker, chairman and chief creative officer of Draftfcb New York. In addition to continuing to oversee the Kraft brands handled by Draftfcb New York, such as Oreo, Chips Ahoy!, Fig Newtons and 100 Calorie Packs, Meyer and Greenberg have been appointed to the agency’s newly formed Worldwide Creative Council on the Kraft business being led by Jonathan Harries, Draftfcb worldwide chief creative officer.The female creative duo boasts a successful creative partnership that spans more than 17 years and four agencies. Greenberg and Meyer have created campaigns for Kodak, Anheuser-Busch, Nabisco, Dow Corning, Campbell’s, Vlasic, Clairol, Southwestern Bell Telephone, Sunbeam and the Department of Justice….Suzie Greene Tedesco has been named executive producer at Venice, Calif.-based Argyle Brothers for director John Mastromonaco….
Director Cassandra Brooksbank Joins Monument Content For Spots and Branded Content
Monument Content has signed director Cassandra “Cassie” Brooksbank for U.S. representation spanning commercials and branded content. She brings to her directing and storytelling the experience and skills of a writer, conceptual artist, editor and visual effects artist.
Her body of work as a director includes Pepsi’s “Selfie” featuring Lionel Messi amid a flurry of fans, Barclays madcap women’s Soccer League spot where she collaborated closely with the agency to develop the creative, ultimately winning the Grand Jury Prize at the Sports Industry Awards, and a grass-roots campaign for Fellow Coffee. The latter just didn’t brew buzz; it helped raise $1.2 million on Kickstarter.
Prior to joining Monument Content, Brooksbank had been repped in the U.S. for commercials by production house Hey Wonderful.
On the long-form front, she is repped by CAA for film and television. And on the horizon is her debut feature, My Masterpiece, produced by Sylvester Stallone’s Balboa Productions and backed by Amazon.
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