Draftfcb New York executive VPs/group creative directors Sandy Greenberg and Terri Meyer have been promoted to executive creative directors handling the Kraft, Gerber, Trane and American Standard accounts. They will continue to report to Chris Becker, chairman and chief creative officer of Draftfcb New York. In addition to continuing to oversee the Kraft brands handled by Draftfcb New York, such as Oreo, Chips Ahoy!, Fig Newtons and 100 Calorie Packs, Meyer and Greenberg have been appointed to the agency’s newly formed Worldwide Creative Council on the Kraft business being led by Jonathan Harries, Draftfcb worldwide chief creative officer.The female creative duo boasts a successful creative partnership that spans more than 17 years and four agencies. Greenberg and Meyer have created campaigns for Kodak, Anheuser-Busch, Nabisco, Dow Corning, Campbell’s, Vlasic, Clairol, Southwestern Bell Telephone, Sunbeam and the Department of Justice….Suzie Greene Tedesco has been named executive producer at Venice, Calif.-based Argyle Brothers for director John Mastromonaco….
Ron Cicero and Bo Clancey Launch Production House 34North
Executive producers Ron Cicero and Bo Clancey have teamed to launch 34North. The shop opens with a roster which includes accomplished directors Jan Wentz, Ben Nakamura Whitehouse, David Edwards and Mario Feil, as well as such up-and-coming filmmakers as Glenn Stewart and Chris Fowles. Nakamura Whitehouse, Edwards, Feil and Fowles come over from CoMPANY Films, the production company for which Cicero served as an EP for the past nearly five years. Director Wentz had most recently been with production house Skunk while Stewart now gains his first U.S. representation. EP Clancey was freelance producing prior to the formation of 34North. He and Cicero have known each other for some 25 years, recently reconnecting on a job directed by Fowles. Cicero said that he and Clancey “want to keep a highly focused roster where talent management can be one on one--where we all share in the directors’ success together.” Clancey also brings an agency pedigree to the new venture. “I started at Campbell Ewald in accounts, no less,” said Clancey. “I saw firsthand how much work agencies put in before we even see a script. You have to respect that investment. These agency experiences really shaped my approach to production--it’s about empathy, listening between the lines, and ultimately making the process seamless.” 34North represents a meeting point--both literally and creatively. Named after the latitude of Malibu, Calif., where the idea for the company was born, it also embraces the power of storytelling. “34North118West was the first GPS-enabled narrative,” Cicero explained. “That blend of art and technology, to captivate an audience, mirrors what we do here--create compelling work, with talented people, harnessing state-of-the-art... Read More