Director Julien “Lil X” Lutz has signed with DNA, Inc, Hollywood, for commercials and music videos. Lutz, formerly of HSI, is perhaps best known in ad circles for Smirnoff’s “Tea Partay” spook for BBH, which earned a 2007 AICP Show honor in the Advertising Excellence/Next category….TBWA/Chiat/Day New York executive creative director Gerry Graf has resigned to accept an offer to run Saatchi & Saatchi New York’s creative department….Leandro Lens Minarelli has joined Hill Holliday, Boston, as an art director. He will help to develop creative work for Chili’s, Dunkin’ Donuts and new business efforts. Minarelli comes over from Leo Burnett Detroit, where he worked on campaigns for Pontiac and Cadillac….
Category:Street Talk
Director Cassandra Brooksbank Joins Monument Content For Spots and Branded Content
Monument Content has signed director Cassandra “Cassie” Brooksbank for U.S. representation spanning commercials and branded content. She brings to her directing and storytelling the experience and skills of a writer, conceptual artist, editor and visual effects artist.
Her body of work as a director includes Pepsi’s “Selfie” featuring Lionel Messi amid a flurry of fans, Barclays madcap women’s Soccer League spot where she collaborated closely with the agency to develop the creative, ultimately winning the Grand Jury Prize at the Sports Industry Awards, and a grass-roots campaign for Fellow Coffee. The latter just didn’t brew buzz; it helped raise $1.2 million on Kickstarter.
Prior to joining Monument Content, Brooksbank had been repped in the U.S. for commercials by production house Hey Wonderful.
On the long-form front, she is repped by CAA for film and television. And on the horizon is her debut feature, My Masterpiece, produced by Sylvester Stallone’s Balboa Productions and backed by Amazon.
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