RSA Films has launched a Latin commercial division headed by industry veteran Ed Rivero. The new venture, called La Division, opens with a directorial roster that includes Angel Gracia, Arturo Pereyra, Augusto Gimenez Zapiola, Felix Fernandez de Castro, Jesus M. Rodriguez, Karina Taira, Magaby Garcia, Simon Bross and Doble Nelson….Director Matt Ogens, formerly with the recently shuttered Headquarters, has joined bicoastal HKM Productions. He has already wrapped a five-spot ESPN package at his new roost for Ground Zero, Marina del Rey, Calif…..Executive producer Valerie Petrusson is launching Beast, a bicoastal editorial house. The new venture will open with a roster of editors that includes Adam Schwartz, Paul Kelly, Igor Kovalik and Kevin Garcia. Petrusson’s exec producer counterpart in New York is Amy Saunders….Animation studio Wild Brain, San Francisco–which is active in commercials–has acquired a majority stake in New York-based limited edition art toy creator Kid Robot. The two companies plan to develop animated TV, feature film, direct-to-video and other entertainment properties, leveraging the equity of Kidrobot characters….Beaucoup Chapeaux, the independent and outsourced in-house production department started by Lisa Dee 11 years ago, has formed Beaucoup Entertainment, a New York-based content development, production and talent management company. The new venture has entered into an exclusive development and representation deal with Andrea Eisen and Beth Fraikorn. Eisen is a programming, distribution, co-production and development executive who heads Hollywood, Fla.-based Hibiscus Media. Fraikorn is an executive producer/sales agent specializing in packaging, development and placement of entertainment properties. Beaucoup Entertainment will launch a slate of programs at the upcoming MIP TV conference; the company’s content includes dramatic series The Floor and reality series Wine Country USA….Adidas will be awarded the Advertiser of the Year honor at the Cannes Lions International Advertising Festival in June….
Influx of Talent At DAVID New York Includes The Creative Director Duo Of Erin Evon and Jason Burke
Global creative agency DAVID has made seven creative hires in its New York office. Coming aboard are the creative director duo of Erin Evon and Jason Burke; associate creative directors Kelsey Miller, Tori Mortenson and Maris DiTullio; sr. copywriter Adam Goffstein; and sr. art director Victoria Rocha.
All will report to Daniel Lobaton, North America, chief creative officer, and André Toledo, chief creative officer.
Creative directors Evon and Burke have teamed on campaigns for Goldfish, Snyder’s of Hanover, Tide, Shopify, Samsung and Uber Eats. They’ve been working together for seven years at such NY agencies as R/GA and Saatchi & Saatchi. While at the latter, Evon was one of the creative behind “It’s a Tide Ad,” the Procter & Gamble Super Bowl takeover that at the Cannes Fest scored a Film Grand Prix, Titanium Cannes Lion and Creative Effectiveness Gold Lion as well as a Grand Effie.
Associate creative directors Miller and Mortenson were most recently at Mekanism working for Jose Cuervo and Quaker Oats. DiTullio had been an associate creative director at Deutsch LA where she worked on Taco Bell. Prior to Deutsch LA, she worked at Crispin Porter+Bogusky on Domino’s, and RPA on Apartments.com.
Sr. copywriter Goffstein served previously at The Martin Agency and MullenLowe Boston, working for brands like Buffalo Wild Wings and Busch Light. Rocha contributed to award-winning campaigns like Michelob Ultra’s “Dreamcaster” and Spotify’s “Spreadbeats.”
The seven new team members join the existing NY contingent in their newly opened office space at the iconic Domino Sugar Factory in Williamsburg, Brooklyn.
“Talent is at the core of who DAVID is,” said Lobaton. “We are a first name agency so... Read More