Creative Film Management (CFM) International–the New York-headquartered production house that specializes in handling film and TV helmers for the advertising industry–has signed Jason Alexander of Seinfeld fame to direct commercials. Additionally on the CFM crossover front, director Andrew McCarthy has wrapped his first commercial, for Acuvue. Also completing an Acuvue spot via CFM is director Jamie Johnson….Tabletop director John Hunter has come aboard the roster of Taxi Films, New York….Ben Grossman has joined The Syndicate as visual effects supervisor/creative director. The Santa Monica-based VFX and telecine studio specializing in all aspects of final picture delivery, compositing and CGI for commercials and music videos, is a sister company of CafeFX, Santa Maria, Calif. Grossman’s experience spans features (compositing for The Italian Job, senior compositor on Spy Kids 2 and Master and Commander; for CafeFX, he was visual effects supervisor on Sony’s “X-plode” and Honda’s “Ridgeline-Peaks,” a Super Bowl ad)….
Director Lucrecia Signs With PRETTYBIRD For Her 1st U.S. Representation
PRETTYBIRD, the production company helmed by Paul Hunter, Kerstin Emhoff, and Ali Brown, has added award-winning filmmaker Lucrecia to its roster for U.S. commercial and music video representation. This marks the director’s first representation in the U.S. market.
Lucrecia has been signed to PRETTYBIRD UK since 2021, soon after winning UKMVA’s Best Pop Newcomer award for her Tarantino-esque music video for rapper/singer-songwriter Ashnikko--which the director pitched, prepped, and shot in only four days. Since joining PRETTYBIRD UK, Lucrecia has quickly made a name for herself. Her striking narratives, combined with a hyper-real aesthetic and iconic world creation, have been the centerpieces of her filmmaking and photography.
Her work has gone viral on more than one occasion. Her commercial for bibigo, “Live Delicious,” was widely admired and even recreated on an episode of Jimmy Kimmel. She has won awards from Kinsale Shark, Creative Circle, and UKMVA, as well as recognition at the Cannes Lions Young Directors Awards and Ciclope Awards.
Candice Dragonas, VP, talent strategy/executive producer PRETTYBIRD US, said of Lucrecia, “She brings a uniquely stylish approach to storytelling with the perfect splash of humor and playfulness. I admire her extreme passion for her craft and the drive to create at the top of her game.”
In addition to Lucrecia’s cinematic visual aesthetic, she routinely engages in another unique form of self-expression: nail art. She has had everything from whipped cream and cherries to chrome flames adorning her nails.
At PRETTYBIRD, Lucrecia joins a roster of filmmakers including Academy Award-winning duo Daniels (Everything Everywhere All At Once), A.V. Rockwell (A Thousand... Read More