Though they will have to wait ’til June to be formally honored at the Art Directors Club (ADC) Awards ceremony in New York City, the winners of the 85th annual competition have been announced. Gold Cubes in Advertising were awarded to two commercials: adidas’ “Hello Tomorrow” directed by Spike Jonze of bicoastal/international MJZ for TBWA/Chiat/Day, San Francisco; and Sony Bravia LCD TVs’ “Balls” helmed by MJZ’s Nicolai Fuglsig for Fallon, London. “Balls” took not only a Gold in the TV, over 30 seconds, category, but also two Silvers–one for cinematography (DP Joaquin Baca Asay), the other for cinema, over 30 seconds. “Hello Tomorrow” garnered Gold in the TV, over 30 seconds category. Scoring Silver were Guinness’ “noitulovE” directed by Daniel Kleinman of Kleinman Productions, London, for AMV BBDO, London; and Foster’s Carlton Draught’s “Big Ad” directed by Paul Middleditch of Plaza Films, Sydney, for George Patterson Y&R, Melbourne. The latter’s Silver was in the TV, over :30 category, while the “noitulovE” Silver came for visual effects, which were done by Framestore-CFC, London and New York. Topping the ADC Hybrid competition with the lone Gold was NTT-Resonant, Inc, and the Japanese search engine goo.com with a campaign from Ground, a division of Dentsu, Tokyo…..Bicoastal commercial production house Pony Show has signed director Didier Poiraud, formerly of the Poiraud Brothers…..Director Dennis Dugan, whose feature credits include Happy Gilmore, Big Daddy, and the recently released Benchwarmers, is now available for commercials through Original Film, Los Angeles…..Director Laszlo Kadar has joined Nola Pictures, New York….
AD&Co. Launches Studio A; Davida Hall To Head New Venture As Sr. Director of Creative Content
Female-founded and led creative marketing agency AD&Co. has opened Studio A. The new venture will serve as AD&Co.’s in-house social brand content division, focused on developing and producing digital programming for advertising, social media, and influencer marketing campaigns designed to reach today’s audiences on the most popular and pivotal platforms. Davida Hall has been named to head Studio A as sr. director of creative content. She shifts over from AD&Co. where she held the same title since December 2023. Hall’s affiliations prior to AD&Co. include PopSugar and Studio71.
Amy Demas, founder and chief creative officer of AD&Co., said, “We understand content is king-—or queen—and that our clients need to engage their customer communities where they live. That inspired the logical expansion of AD&Co with Studio A, which is committed to producing only the most engaging and authentic brand stories.”
Studio A will harness both AD&Co’s and Hall’s deep expertise in the lifestyle sector, as content creators and avid consumers. Specializing in reaching audiences where they spend their time, the studio is immersed in social media, pop culture, and current trends, expertly crafting visuals, language, and storytelling to reinforce client brand identities and cut through the noise.
Studio A debuts with the “This Is Me” campaign for Love + Craft + Beauty, a brand dedicated to embracing and promoting diversity within the beauty space. “This Is Me” highlights Gen Z’s affinity for radical self-expression that allows individuals to tell their own stories, free from labels, using beauty and fashion as tools of authenticity. The campaign showcases models celebrating their unique qualities to present... Read More