Street Talk
CEO Charles Day and COO Christine Tardio, founding partners of The Whitehouse–with shops in London, New York, Chicago and Santa Monica–last week announced their intention to leave the company, effective May 13. The husband-and-wife team simply decided it had accomplished what it set out to do some 11 years ago by helping to build a world-class editorial house. Day and Tardio want to now move onto new challenges, but have not set any formal plans. Whether those new challenges will be in or outside the industry remains to be seen. Ownership of The Whitehouse will be among the five remaining partners: Alan Kubicka and editors David Brixton, Russell Icke, Rich Lawley and John Smith….Last week, what was billed as being “a press release from Avid Technology,” with an April 16, 2005 dateline (for the upcoming NAB) circulated via e-mail in the Avid user community. It announced “the worldwide availability of the new Neo versions of its editing systems: HD Neo, Media Composer Neo, Film Composer Neo and Avid Neo PRO.” The document triggered a flurry of speculation, but Avid has stated that the release was a hoax…….Greg Hessinger has been named national executive director and CEO of the Screen Actors Guild (SAG). He takes on the new dual role on May 2, succeeding Bob Pisano. Hessinger formerly served as national executive director of the American Federation of Television and Radio Artists….Directorial team Coodie and Chike has signed with A Band Apart, Los Angeles, for exclusive representation in commercials and music videos. The duo’s credits include the Kanye West video “Through the Wire,” which recently earned video-of-the-year honors at The Source Hip Hop Awards….Bicoastal design company Hornet has signed new directing team JJ & Maithy–a.k.a. helmers/designers JJ Walker and Maithy Tran–for exclusive representation……Director Ernie Mosteller, known for his work in kids spots and comedy fare, has returned to Fried Okra Entertainment, the Fort Lauderdale, Fla.-based commercial production house he founded in ’01. He had been previously handled nationwide by Tag Team, Los Angeles, which will continue to represent him on the West Coast. Stuart Sternbach of independent rep firm Pangea, New York, will continue to cover the East Coast for Mosteller….Category:Street Talk
SUPERLATIVE Signs Director Claudia Abend For Spots and Branded Content
Latin American director/editor and documentary filmmaker Claudia Abend has joined SUPERLATIVE for her first U.S. representation spanning commercials and branded content.
Abend's empathetic docu-style POV has garnered several international awards for the documentary films Hit (2008) and The Flower of Life (2018). Her spotmaking credits include such brands as Procter & Gamble, Nestle and Blue Cross/Blue Shield. SUPERLATIVE has already worked with Abend, together producing a new ad campaign for digital agency Tinuiti and The Honest Company, a consumer goods corporation featuring eco-minded products.
“We found Claudia through her poignant documentaries on the festival circuit,” said SUPERLATIVE creative manager Stefan Dezil. “We are excited about her textured narratives, emotional storytelling, and her powerhouse long-form storytelling abilities, currently on her third feature film. As SUPERLATIVE continues to build our brand after premiering our latest films at Sundance and SXSW, Claudia is the kind of multidimensional artist we are excited to partner with on branded content and beyond. Fluent in English and Spanish, her reel shows real prowess with infants, food and skin products, families both young and old. Great visual storytelling and inspirational doc work.”
Abend began her career in her native Uruguay, studying film and editing in college. “My dad would show me films like Citizen Kane,” she said. “I love cinema and became an editor. It was here that I learned all about communicating human emotion.”
From the get-go, Abend hit it big as a documentary director, teaming with Adrianna Loeff on Hit, a movie chronicling pop artists of Uruguayan music. Abend took home a Best Editing... Read More
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