Street Talk
Director Joachim Back, formerly of Copenhagen-based production house Bacon, has joined Park Pictures, New York. Known for slightly absurd, comical storytelling, Back just helmed a Viagra spot for the Canadian market for The Partners’ Film Company, Toronto….Jeff Farnath has exited his CEO post at Vinton Studios, Portland, Ore., and Los Angeles. He will continue under contract with the character/computer animation studio as a consultant. Bob Harold, a Vinton Studios board member and Nike, Inc. Finance executive, will serve as interim CEO at Vinton until a permanent successor is found for Farnath…..Global creative agency Attik has returned to New York, setting up an office in the Tribeca district. Company partner William Travis heads up the Big Apple operation. The Attik continues to maintain shops in Huddersfield, U.K., headed by partner James Sommerville, and San Francisco under the aegis of partner Simon Needham….Patrick O’Donoghue has joined Talent Solutions, New York, as broadcast business manager. Talent Solutions is a division of Beaucoup Chapeaux. O’Donoghue has been in advertising business affairs for 10-plus years, eight of which were spent with Wieden+Kennedy in its Portland, Ore., New York and Amsterdam offices….The Hugo Awards, honoring the best in television, and presented by Cinema/Chicago and the Chicago International Film Festival, were held on March 31 in the Windy City. The Gold Hugo Award for best commercial campaign went to the “Sour Altoids Campaign” out of Leo Burnett USA, Chicago, and directed by Craig Gillespie of bicoastal/international Morton Jankel Zander (MJZ). The Gold Hugo for best commercial went to Anheuser-Busch’s “Applause,” directed by Joe Pykta of Venice, Calif.-based PYTKA for DDB Chicago…..Category:Street Talk
Director Ben Steiger Levine Joins Lord Danger For U.S. Spot Representation
Lord Danger, the creative production company that’s part of the Monstera Group, has added director Ben Steiger Levine to its talent roster for U.S. commercial representation. He joins a Lord Danger directorial lineup which includes Mike Diva, Cache Bunny, MP Curtet, and Parker Seaman.
Steiger Levine shared that he was drawn in part to Lord Danger in that it’s a small, close-knit group of creative pros producing standout work. “They’re not a huge fish but rather a stealthy, nimble piranha made of beautiful rainbow colors that can adapt on a dime and devour,” Steiger Levine said. “All the directors on the roster have a voice. Lord Danger makes original images. Images with impact. Maintaining voice all while effectively selling products is the killer combination that makes work iconic, and this is Lord Danger’s priority.”
Known for his flair for design and visual effects, complemented by his strengths as a storyteller, Steiger Levine burst onto the scene after earning a slot in the 2009 Saatchi and Saatchi New Directors’ Showcase unveiled at the Cannes International Festival of Creativity. He was also named a Young Gun by the Art Directors Club. Prior to joining Lord Danger, Steiger Levine was most recently with production house Greencard.
His reel includes a visually arresting campaign for Jack Links, a campaign for Core Water featuring actress Hailee Steinfeld, work for Nintendo, and the oddly-moving “Intolerance” project for Natrel, the Canadian lactose-free dairy product line, which uses a faux documentary to tell the story of a giant of a man who owes his status to drinking Natrel milk. The effect of a towering man in his too-small house was achieved without any CGI, just using in-camera tricks and compositing. Steiger... Read More
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