Street Talk
The proposed tax incentive designed to encourage filming of features, TV programs and commercials in California failed to gain passage in the state legislature’s recently concluded session. Proponents of the anti-runaway measure are now pushing for the tax incentive to be included in Gov. Schwarzenegger’s proposed 2006-’07 budget, which will be presented in January. (See next week’s SHOOT for a full detailed report.)….Director Sara Marandi has joined bicoastal Villains. Marandi–who was one of the helmers included in SHOOT‘s 2005 New Directors Showcase based in part on her trailer for The Stepford Wives–was formerly handled for spots by bicostal/international @radical.media…..Director Neill Blomkamp has joined bicoastal RSA USA for exclusive representation in the American ad market. The South African-born director is known for spotwork that includes Citroen’s “Transformer” and Nike’s “Crabs” and “Evolution.” He continues to be handled in Canada by Spy Films which produced his high-profile work for Citroen and Nike. The U.K. Citroen ad featured the CG transformation of an automobile into a dancing robot….Director Ago Panini has joined Tate USA for exclusive U.S. spot representation, marking his return to the studio. Following his first tour of duty there, he was repped stateside by bicoastal Moxie Pictures, and then by bicoastal Chelsea Pictures……Paul Biddle has been named executive producer of Hollywood-based Fabrication Films, succeeding Steve Johnson. Biddle, who formerly served as the shop’s head of production, will be responsible for the day-to-day operations of the commercial division. Fabrication’s directorial roster includes Buddy Cone, Alexander von David, Munier Sharrieff, James Wahlberg and Eugene Yelchin. Fabrication also has an association with A Film By, director Gary Johns’ house. Additionally, New Reality–a spotmaking division under the Fabrication banner–continues to be headed by exec producer Roger Hunt….Category:Street Talk
Director Lucrecia Signs With PRETTYBIRD For Her 1st U.S. Representation
PRETTYBIRD, the production company helmed by Paul Hunter, Kerstin Emhoff, and Ali Brown, has added award-winning filmmaker Lucrecia to its roster for U.S. commercial and music video representation. This marks the director’s first representation in the U.S. market.
Lucrecia has been signed to PRETTYBIRD UK since 2021, soon after winning UKMVA’s Best Pop Newcomer award for her Tarantino-esque music video for rapper/singer-songwriter Ashnikko--which the director pitched, prepped, and shot in only four days. Since joining PRETTYBIRD UK, Lucrecia has quickly made a name for herself. Her striking narratives, combined with a hyper-real aesthetic and iconic world creation, have been the centerpieces of her filmmaking and photography.
Her work has gone viral on more than one occasion. Her commercial for bibigo, “Live Delicious,” was widely admired and even recreated on an episode of Jimmy Kimmel. She has won awards from Kinsale Shark, Creative Circle, and UKMVA, as well as recognition at the Cannes Lions Young Directors Awards and Ciclope Awards.
Candice Dragonas, VP, talent strategy/executive producer PRETTYBIRD US, said of Lucrecia, “She brings a uniquely stylish approach to storytelling with the perfect splash of humor and playfulness. I admire her extreme passion for her craft and the drive to create at the top of her game.”
In addition to Lucrecia’s cinematic visual aesthetic, she routinely engages in another unique form of self-expression: nail art. She has had everything from whipped cream and cherries to chrome flames adorning her nails.
At PRETTYBIRD, Lucrecia joins a roster of filmmakers including Academy Award-winning duo Daniels (Everything Everywhere All At Once), A.V. Rockwell (A Thousand... Read More
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