Advertisers are paying a record high $1.5 million on average for 30 seconds of commercial time during the Feb. 29 Academy Awards telecast on ABC. This surpasses the previous high of $1.4 million, which was set last year….Director Nelson Cabrera has come aboard bicoastal HKM Productions….Director Michael Cerny, formerly with Hollywood-based Mirella Film Company, has signed with BeachHouse Films, Santa Monica….Director Mike Nelesen has joined Twist, a Minneapolis-based production house headed by executive producer Jim Geib and director Rich Michell. Nelesen comes over from Best Buy’s in-house broadcast production group….London-based Finger Music has launched a stateside studio in West Los Angeles. Finger LA will be headed up by executive producer Dave Hodge. Finger Music is manned by executive producer John Murrell and composer Hein Hoven…. Corbis Motion, with U.S. corporate offices in New York and Los Angeles, has entered into an exclusive deal to represent footage from two films, Storm and Journey, out of Warren Miller Entertainment, Boulder, Colo. The pair of films feature winter sports adventure cinematography for which Warren Miller Entertainment has become world renowned….Editor Robert Lawson has joined Tampa Digital Studios, Tampa, Fla….
SUPERLATIVE Signs Director Claudia Abend For Spots and Branded Content
Latin American director/editor and documentary filmmaker Claudia Abend has joined SUPERLATIVE for her first U.S. representation spanning commercials and branded content.
Abend's empathetic docu-style POV has garnered several international awards for the documentary films Hit (2008) and The Flower of Life (2018). Her spotmaking credits include such brands as Procter & Gamble, Nestle and Blue Cross/Blue Shield. SUPERLATIVE has already worked with Abend, together producing a new ad campaign for digital agency Tinuiti and The Honest Company, a consumer goods corporation featuring eco-minded products.
“We found Claudia through her poignant documentaries on the festival circuit,” said SUPERLATIVE creative manager Stefan Dezil. “We are excited about her textured narratives, emotional storytelling, and her powerhouse long-form storytelling abilities, currently on her third feature film. As SUPERLATIVE continues to build our brand after premiering our latest films at Sundance and SXSW, Claudia is the kind of multidimensional artist we are excited to partner with on branded content and beyond. Fluent in English and Spanish, her reel shows real prowess with infants, food and skin products, families both young and old. Great visual storytelling and inspirational doc work.”
Abend began her career in her native Uruguay, studying film and editing in college. “My dad would show me films like Citizen Kane,” she said. “I love cinema and became an editor. It was here that I learned all about communicating human emotion.”
From the get-go, Abend hit it big as a documentary director, teaming with Adrianna Loeff on Hit, a movie chronicling pop artists of Uruguayan music. Abend took home a Best Editing... Read More