Karen Kourtessis has joined Post Factory, New York, as partner/editor. She previously held the same position at the New York office of bicoastal Crew Cuts….Composers Marty Peters and Chris Hugan have opened Ozone Music, Royal Oak, Mich…. Spin Productions, a visual effects house with offices in Atlanta and Toronto, added Jeff Campell to its staff. He will hold the title of partner/Inferno artist, and will be based in the shop’s Toronto location. Campbell joins Spin after six years with Toronto-based Toybox where he was senior Inferno artist/visual effects supervisor….Editor Robert Pennington has joined Northern Lights Post, New York. His background includes stints with Palestrini Post Production (now The Blue Rock Editing Company, New York); bicoastal Lost Planet; and most recently earth2mars, New York…. Portland, Ore. agency Big Ads has changed its moniker to R/West….Ad agencies Hampel/Stefanides, New York, and HDC, Fort Lauderdale (formerly Harris Drury Cohen) have shut their doors….
AD&Co. Launches Studio A; Davida Hall To Head New Venture As Sr. Director of Creative Content
Female-founded and led creative marketing agency AD&Co. has opened Studio A. The new venture will serve as AD&Co.’s in-house social brand content division, focused on developing and producing digital programming for advertising, social media, and influencer marketing campaigns designed to reach today’s audiences on the most popular and pivotal platforms. Davida Hall has been named to head Studio A as sr. director of creative content. She shifts over from AD&Co. where she held the same title since December 2023. Hall’s affiliations prior to AD&Co. include PopSugar and Studio71.
Amy Demas, founder and chief creative officer of AD&Co., said, “We understand content is king-—or queen—and that our clients need to engage their customer communities where they live. That inspired the logical expansion of AD&Co with Studio A, which is committed to producing only the most engaging and authentic brand stories.”
Studio A will harness both AD&Co’s and Hall’s deep expertise in the lifestyle sector, as content creators and avid consumers. Specializing in reaching audiences where they spend their time, the studio is immersed in social media, pop culture, and current trends, expertly crafting visuals, language, and storytelling to reinforce client brand identities and cut through the noise.
Studio A debuts with the “This Is Me” campaign for Love + Craft + Beauty, a brand dedicated to embracing and promoting diversity within the beauty space. “This Is Me” highlights Gen Z’s affinity for radical self-expression that allows individuals to tell their own stories, free from labels, using beauty and fashion as tools of authenticity. The campaign showcases models celebrating their unique qualities to present... Read More