Director Geoff McGann has joined the roster of V12 Commercials, a division of Studios V12, Santa Monica. McGann’s experience spans the agency and production house sides of the business. He served as a creative at Wieden+Kennedy, Portland, Ore., and directed for such production houses as bicoastal HSI Productions and Los Angeles-based A Band Apart Commercials before returning to the agency arena as a creative director at Ogilvy & Mather, Los Angeles. McGann then started his own production boutique, prior to linking with V12….Kirk Souder has been named president/executive creative director at Publicis & Hal Riney, San Francisco. Souder, who co-founded agency Ground Zero, Marina del Rey, Calif., left that shop in 2001….Directors Jimmy Diebold and Dinh Long Thai have signed with bicoastal Treat for worldwide representation. The directors will be repped as a team as well as individually….Partners Paul Newman, Jim Moran and Gary Bonilla have formed CO-OP, an advertising and design company in New York….Robert Beitcher has been named president of Woodland Hills, Calif.-headquartered Panavision, effective April 14. He comes over from Technicolor Creative Services, where he served as president, based in its Burbank office, since 2000…. Director/DP John Behring has signed with Kandoo Films, a Sherman Oaks, Calif.-based creative boutique/entertainment advertising company….Harpoon Pictures, New York, has secured director Michael Abt for exclusive U.S. representation….
Metallica’s Mexico City Show Comes To Apple Vision Pro In Immersive Video and Audio
Metallica is bringing their powerhouse performance from Mexico City straight to viewers' faces courtesy of Apple.
The company said Tuesday that Metallica's show will be delivered in an immersive concert experience on the Apple Vision Pro video headset on Friday. The concert experience will feature the band's iconic hits including "Whiplash," "One" and "Enter Sandman."
Filmed during the sold-out finale of their M72 World Tour last year, Metallica's concert brings viewers closer to James Hetfield, Lars Ulrich, Kirk Hammett, and Robert Trujillo with high-resolution, 180-degree video and immersive spatial audio.
"With Metallica on Apple Vision Pro, you feel like you're right there: front row, backstage, and even on stage with one of the biggest bands of all time," said Tor Myhren, vice president of marketing communications at Apple.
The company said Apple built a custom stage layout featuring 14 of their immersive video cameras, including some that moved around the stage.
If you don't own one of the $3,500 headsets, don't worry. Customers are able to book a Vision Pro demo to experience Metallica's performance at their local Apple store.
Other performances that have been exclusively shown on the Vision Pro includes Alicia Keys and Raye. The Weeknd also had his immersive music experience called "The Weeknd: Open Hearts."
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