Melissa Gilbert officially becoming president of the Screen Actors Guild after winning the much publicized rerun election could bode well for the ultimate passage of the deal negotiated last month between SAG and the Association of Talent Agents. The proposed new SAG/ATA franchise agreement would permit ad agencies and certain sized production companies to hold limited ownership stakes in talent agencies…Director Tom DeCerchio and executive producer Tamsin Prigge have launched Incubator Films, Los Angeles. DeCerchio was last affiliated with bicoastal Morton Jankel Zander….Director Tuesday McGowan has signed with Picture Park, Santa Monica and Boston. She was previously on the roster of New York-headquartered Curious Pictures….The Syndicate, a Santa Monica-based visual effects/telecine shop, has opened under the aegis of three partners: colorist Beau Leon, fomerly of R!OT Santa Monica; executive producer Ken Solomon, who was most recently on staff at now defunct Western Images; and director of new business Leslie Sorrentino, who had been at since closed 525 Studios. Additionally, Computer Café has merged its Santa Monica CGI/effects studio into The Syndicate….Editor Cary Gries has joined Version2. Editing, New York. Gries will also work with Liquid Light, Version2’s finishing and design house. Gries joins Version2 from Ghost Light Editorial, New York ….Flipside Editorial has added editors Hank Polonsky, Tracy Hof and Natasha Uppal to its Santa Monica office. Flipside’s San Francisco operation has brought on lead animator Nathaniel Hunter….Andrew Orloff has joined digital visual effects studio Radium as head of CG in its Santa Monica office and will work closely with Andrew Sinagra, who serves as head of CG at Radium, San Francisco. Also, visual effects artist Steve Meyer has come aboard Radium….…Ron Fricke has wrapped second unit directing and shooting for Francis Ford Coppola’s independent feature which has a working title of Megalopolis. Scheduled for release next year, the project was shot on HD. Director Fricke is now again available for commercials via exec producer Mike Brady at bicoastal Believe Media….
Nike’s “So Win” Wins Super Clio
Last night (2/10) in New Orleans, the Kansas City Chiefs faced off against the Philadelphia Eagles in a repeat match up of 2023’s top teams, but this time, the Eagles came out on top. As the Eagles dominated the game from start to finish, it was the commercials that kept the audience entertained, and Nike scored points with the ad industry to win the 2025 Super Clio Award, a special honor given out by the Clio Awards for the most creative commercial to air during the Super Bowl. On advertising’s biggest night, many brands leaned into familiar tropes like humor, talking animals, and famous faces to win over consumers, but Nike’s “So Win,” by Wieden+Kennedy Portland, stood out for its pitch perfect pacing, script and message of strength. The brand returned to the Super Bowl stage after 27 years and made a bold statement that won over the Super Clio jury.
As the yellow Gatorade was poured in Caesars Superdome, the Clio Awards’ jury of industry chiefs--brand leaders and creators of celebrated Super Bowl spots from the past and present--huddled to decide which ad scored the most points with consumers. Representatives from Verizon, PepsiCo Foods US, PRETTYBIRD, Highdive Advertising, Mischief, BBDO, VML and more voted and decided that the most creative spot of Super Bowl LIX was from Wieden+Kennedy Portland and would be awarded the coveted Lombardi-Trophy-sized Clio statue.
The Super Clio was introduced in 2015 in collaboration with WPP’s global chief creative officer, Rob Reilly. He and Clio Awards CEO Nicole Purcell recognized a need to highlight the revolutionary work that’s introduced during the Super Bowl with an honor selected by the people who make ads and understand the nuances of producing a groundbreaking commercial for the big... Read More