Director Jonathan David has signed with Santa Monica-based TWC. He previously was repped by Go Film and prior to that MJZ. David, whose work has been recognized at the Cannes Lions International Advertising Festival, is probably best known for his spots for ESPN, Comcast and Dunkin' Donuts….New York-based commercial production company Zero 2 Sixty (0:2:60) and their design, effects and post partner Guerilla FX (GFX), have signed director Gregg Hale for exclusive U.S. spot representation, Hale, who comes to 0:2:60 and GFX from Chelsea Pictures, where he was represented as Haxan Films, has directed award-winning national and regional spots over the years for clients including the 2012 New York City Olympic Campaign, MSG/The Mets, General Mills and Bolt.com…..Editor Karama Horne has joined Fluid, New York…..Arnold recently promoted Chris Edwards from senior VP/creative director to exec VP/group creative director in the Boston office. Edwards is a 15-year Arnold veteran and has led the agency's McDonald's team for the past five years. Most recently, Edwards garnered press for creating McDonald's YouTube “I'm into Nuggets” spot…..Arnold also upped Chris Carl from VP/creative director to senior VP/creative director. Carl leads Arnold's Volvo account and has been at the agency for four years. During this time, he's also worked on Timberland's “Boot as Canvas” project (2007), which won an Andy award, as well as Volkswagen's 120 Feature Films website work (2006), that received a D&AD yellow pencil. Both Edwards and Carl report to Pete Favat, CCO, Arnold Boston….
A Similar But Different Take On A Feature Film Debut
Similar But Different is not only the moniker for the directorial duo of Dani Girdwood and Charlotte Fassler but also in some respects an apt description of their feature filmmaking debut, My Fault: London (Amazon MGM Studios). The movie, which premiered last week on Amazon Prime Video, has on one level some select elements similar to what we’re accustomed to in the young adult (YA) universe--which helps make it familiar, comfortable and relatable--yet at the same time My Fault: London brings a new, decidedly different dimension to YA entertainment, uniquely meshing action-adventure, mystery, music, romance and humor. The film captures the feel of the underground London culture, lending an authenticity and contemporary vibe that’s a departure from the norm when it comes to the adaptation of YA literature. This mesh of similar but different has served the film well in that there was some target audience skepticism initially over the notion of doing an English adaptation of the popular, fan-favorite Spanish-language novel “Culpa Mia,” the first of the “Culpables” trilogy. Thus it’s most gratifying for Girdwood and Fassler to see the social media response after the release of My Fault: London, with many viewers enthusiastically embracing the film. My Fault: London introduces us to Noah (portrayed by Asha Banks) who’s uprooted from her U.S. hometown, having to leave her boyfriend and friends behind to move with her mother (Eve Macklin) to London. Mom has a new rich husband (Ray Fearon) in London and their new residence is a mansion. There Noah meets Nick (Matthew Broome), her new stepbrother. They have an immediate mutual dislike for each other which blossoms into something quite different over time. Along the... Read More