Noted cinematographer John Schwartzman (Pearl Harbor, Armageddon, The Rock, Edtv) is set to join bicoastal RSA USA for exclusive representation as a commercial director…..Best known in the animation arena, Hollywood-based Class-Key Chew-Po Commercials is in the process of creating a live-action spot group under the aegis of Paul Babb, former senior partner/executive producer at Ogilvy & Mather, Los Angeles. The new venture is currently developing its directorial roster and seeking representation.….Conspiracy has signed directors Jonathan Taylor and Andras Mahr for national spot representation. The directors will be based in the company’s Venice, Calif. office. Conspiracy has additional offices in New York and Austin, Texas….Editor Mark Block, formerly of the New York office of bicoastal Crew Cuts, has joined Boomtown, New York….Editor Scott Philbrook has come aboard bicoastal Mad River Post. He will be working primarily out of the shop’s Santa Monica and San Francisco offices. The move marks Philbrook’s return to editing after a year’s hiatus. He was earlier on staff at The Lookinglass Company (now The Whitehouse), Santa Monica, and before that, at Superior Assembly Editing Company, Santa Monica….Wendy Rosen, owner/editor of 3 Fingered Louie, New York, has joined the board of the Association of Independent Creative Editors (AICE) East Coast chapter… North Hollywood-based Pivotal Post has acquired the assets of Digital Entertainment Solutions, including its rental operation as well as digital dailies and global video transport services. Financial terms of the deal were not disclosed….
Director Lucrecia Signs With PRETTYBIRD For Her 1st U.S. Representation
PRETTYBIRD, the production company helmed by Paul Hunter, Kerstin Emhoff, and Ali Brown, has added award-winning filmmaker Lucrecia to its roster for U.S. commercial and music video representation. This marks the director’s first representation in the U.S. market.
Lucrecia has been signed to PRETTYBIRD UK since 2021, soon after winning UKMVA’s Best Pop Newcomer award for her Tarantino-esque music video for rapper/singer-songwriter Ashnikko--which the director pitched, prepped, and shot in only four days. Since joining PRETTYBIRD UK, Lucrecia has quickly made a name for herself. Her striking narratives, combined with a hyper-real aesthetic and iconic world creation, have been the centerpieces of her filmmaking and photography.
Her work has gone viral on more than one occasion. Her commercial for bibigo, “Live Delicious,” was widely admired and even recreated on an episode of Jimmy Kimmel. She has won awards from Kinsale Shark, Creative Circle, and UKMVA, as well as recognition at the Cannes Lions Young Directors Awards and Ciclope Awards.
Candice Dragonas, VP, talent strategy/executive producer PRETTYBIRD US, said of Lucrecia, “She brings a uniquely stylish approach to storytelling with the perfect splash of humor and playfulness. I admire her extreme passion for her craft and the drive to create at the top of her game.”
In addition to Lucrecia’s cinematic visual aesthetic, she routinely engages in another unique form of self-expression: nail art. She has had everything from whipped cream and cherries to chrome flames adorning her nails.
At PRETTYBIRD, Lucrecia joins a roster of filmmakers including Academy Award-winning duo Daniels (Everything Everywhere All At Once), A.V. Rockwell (A Thousand... Read More