Executive producer Bryan Farhy and director Wayne Holloway have exited bicoastal Basecamp Entertainment….Curious Pictures, New York, has signed design and directorial collective panOptic for spots….Sydney, Australia-based director Paul Middleditch has joined bicoastal Public Works for exclusive commercial representation in North America….Director Brad Steward and executive producer Amber Ventris have teamed to launch Crova, a production house with offices in Santa Monica, and Portland, Ore. The new venture opens with a directorial roster that also consists of Matt Goodman and Jasan Radford…. Matthew Pomerans, formerly an executive producer at bicoastal/international Satellite, has joined Santa Monica-based Area 51 Films as an executive producer. Meanwhile, Mark Thomas continues as executive producer at Area 51, and now adds the title of managing director….Editor Bob Mori, formerly of Cosmo Street, Santa Monica, has joined Superior Assembly Editing Company, Santa Monica….Marc Schwartz has joined Fluid Post, New York, as managing director. Formerly, he was general manager at Spontaneous Combustion, New York.…Composer Mike Pandolfo has joined JSM, New York. He was formerly with Amber Music, New York and London….Editors Gavin Tatro and Angelo Valencia, and visual effects artist/graphics designer/compositor Eric Pham have come aboard 501 Post, Austin, Texas….Kelly Hickel, chairman of Paradise Music & Entertainment, has taken on the additional role of president at the publicly traded bicoastal company. Stepping down as Paradise CEO is David Pritchard, former CEO/president of North Hollywood-based animation studio Film Roman. Hickel—who is also chairman of iballMedia, a San Diego firm servicing consumers with traditional and online delivery of music and music-driven events—came aboard Paradise in February when the company reached a memo of understanding to merge with iballMedia. That merger will probably be finalized later this month. Paradise is the parent company to bicoastal spot production companies Straw Dogs and Shelter Films, as well as Nashville, Tenn.-headquartered music video/concert film/commercial house Picture Vision….
Director Lucrecia Signs With PRETTYBIRD For Her 1st U.S. Representation
PRETTYBIRD, the production company helmed by Paul Hunter, Kerstin Emhoff, and Ali Brown, has added award-winning filmmaker Lucrecia to its roster for U.S. commercial and music video representation. This marks the director’s first representation in the U.S. market.
Lucrecia has been signed to PRETTYBIRD UK since 2021, soon after winning UKMVA’s Best Pop Newcomer award for her Tarantino-esque music video for rapper/singer-songwriter Ashnikko--which the director pitched, prepped, and shot in only four days. Since joining PRETTYBIRD UK, Lucrecia has quickly made a name for herself. Her striking narratives, combined with a hyper-real aesthetic and iconic world creation, have been the centerpieces of her filmmaking and photography.
Her work has gone viral on more than one occasion. Her commercial for bibigo, “Live Delicious,” was widely admired and even recreated on an episode of Jimmy Kimmel. She has won awards from Kinsale Shark, Creative Circle, and UKMVA, as well as recognition at the Cannes Lions Young Directors Awards and Ciclope Awards.
Candice Dragonas, VP, talent strategy/executive producer PRETTYBIRD US, said of Lucrecia, “She brings a uniquely stylish approach to storytelling with the perfect splash of humor and playfulness. I admire her extreme passion for her craft and the drive to create at the top of her game.”
In addition to Lucrecia’s cinematic visual aesthetic, she routinely engages in another unique form of self-expression: nail art. She has had everything from whipped cream and cherries to chrome flames adorning her nails.
At PRETTYBIRD, Lucrecia joins a roster of filmmakers including Academy Award-winning duo Daniels (Everything Everywhere All At Once), A.V. Rockwell (A Thousand... Read More