StrawberryFrog has promoted Nick Sonderup to co-chief creative officer alongside Tyler DeAngelo.
“Nick’s been bringing the heat creatively so we’re promoting him to co-CCO. Why? Because right now, in this crazy economy, the big fish–we’re talking Fortune 500–are desperate for creativity. They’ve squeezed every last drop out of efficiency. Now they need ideas that’ll make consumers give a damn,” said Scott Goodson, CEO and founder of StrawberryFrog. “Nick is delivering that creative spark. It’s not rocket science, it’s just good business where great storytellers inherit the earth.”
Sonderup, who previously served as executive creative director at the New York-based shop, said, “StrawberryFrog isn’t just another agency where everyone talks big. This outfit actually does what huge clients need and want, we just do it totally differently than the corporate agencies. StrawberryFrog gets it done. Bold moves? They’re not just buzzwords here–they’re the bread and butter. We’re assembling a new team to deliver the work that actually moves the needle.”
StrawberryFrog’s dual CCO structure is not a personnel change–it’s a strategic power move. By pairing complementary leaders, StrawberryFrog is injecting diverse perspectives into their creative DNA.
“Nick and Tyler are the agency’s twin creative turbos,” said Goodson. “What matters is moving product and helping clients make money. Period. This industry changes faster than a TikTok trend. ‘Creative boundaries’? StrawberryFrog’s been around for 25 years? In agency years, that’s practically Jurassic. But here’s the thing–we’re not some crusty dinosaur. We’ve survived by evolving, by staying hungry. These CCOs are focused on what keeps the lights on: results.”
“Nick’s promotion and our partnership as co-CCOs represents the fullest definition of how creativity is developed, nurtured, and realized in a modern agency environment,” added DeAngelo. “Creativity is not a monolith. It doesn’t happen in silos. The best creative is forged through collaboration from all directions. I’m excited to advance the idea exchange Nick and I have engaged in the past few months.”
TikTok and the U.S. Face Off In Court Over Law That Could Lead To A Ban Of The Popular Platform
TikTok faced off with the U.S. government in federal court on Monday, arguing a law that could ban the platform in a few short months was unconstitutional while the Justice Department said the measure is critical to eliminate a national security risk posed by the popular social media company.
Attorneys for the two sides - and content creators - appeared before a panel of three judges at a federal appeals court in Washington, where TikTok and its China-based parent company, ByteDance, are challenging the law that is forcing them to break ties by mid-January or lose one of their biggest markets in the world.
Andrew Pincus, a veteran attorney representing the two companies, argued in court that the law unfairly targets the company and runs afoul of the First Amendment because TikTok Inc. - the U.S. arm of TikTok - is an American entity. Another attorney representing creators who are also challenging the law also argued it violates the rights of U.S. speakers and is akin to prohibiting Americans from publishing on foreign-owned media outlets, such as Politico, Al Jazeera or Spotify.
"The law before this court is unprecedented and its effect would be staggering," Pincus said, adding the act would impose speech limitations based on future risks.
The law, signed by President Joe Biden in April, was the culmination of a years-long saga in Washington over the short-form video-sharing app, which the government sees as a national security threat due to its connections to China.
The U.S. has said it's concerned about TikTok collecting vast swaths of user data, including sensitive information on viewing habits, that could fall into the hands of the Chinese government through coercion. The U.S. also says the proprietary algorithm that fuels... Read More