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    StrawberryFrog Doubles Down On Creativity, Promotes Nick Sonderup To Co-CCO

    By SHOOTNo Comments184 Views
    Nick Sonderup (photo by Andres Cevallo)
    NEW YORK --

    StrawberryFrog has promoted Nick Sonderup to co-chief creative officer alongside Tyler DeAngelo.

    “Nick’s been bringing the heat creatively so we’re promoting him to co-CCO. Why? Because right now, in this crazy economy, the big fish–we’re talking Fortune 500–are desperate for creativity. They’ve squeezed every last drop out of efficiency. Now they need ideas that’ll make consumers give a damn,” said Scott Goodson, CEO and founder of StrawberryFrog. “Nick is delivering that creative spark. It’s not rocket science, it’s just good business where great storytellers inherit the earth.”

    Sonderup, who previously served as executive creative director at the New York-based shop, said, “StrawberryFrog isn’t just another agency where everyone talks big. This outfit actually does what huge clients need and want, we just do it totally differently than the corporate agencies. StrawberryFrog gets it done. Bold moves? They’re not just buzzwords here–they’re the bread and butter. We’re assembling a new team to deliver the work that actually moves the needle.”

    StrawberryFrog’s dual CCO structure is not a personnel change–it’s a strategic power move. By pairing complementary leaders, StrawberryFrog is injecting diverse perspectives into their creative DNA.

    “Nick and Tyler are the agency’s twin creative turbos,” said Goodson. “What matters is moving product and helping clients make money. Period. This industry changes faster than a TikTok trend. ‘Creative boundaries’? StrawberryFrog’s been around for 25 years? In agency years, that’s practically Jurassic. But here’s the thing–we’re not some crusty dinosaur. We’ve survived by evolving, by staying hungry. These CCOs are focused on what keeps the lights on: results.”

    “Nick’s promotion and our partnership as co-CCOs represents the fullest definition of how creativity is developed, nurtured, and realized in a modern agency environment,” added DeAngelo. “Creativity is not a monolith. It doesn’t happen in silos. The best creative is forged through collaboration from all directions. I’m excited to advance the idea exchange Nick and I have engaged in the past few months.”

    Category:News
    Tags:Nick SonderupScott GoodsonStrawberryFrogTyler DeAngelo



    Jacob Elordi Is On A Roll With Roles For Directors Sofia Coppola, Guillermo del Toro and Paul Schrader

    Thursday, December 19, 2024

    Jacob Elordi is suddenly everywhere in Hollywood — so much so that he thinks he must be dreaming.

    Amid a remarkable streak of high-profile projects with respected filmmakers — Sofia Coppola's "Priscilla," Guillermo del Toro's upcoming adaptation of "Frankenstein" and, in theaters now, Paul Schrader's "Oh, Canada" — the 27-year-old isn't taking his success for granted.

    "I don't want to be so arrogant as to say like, you know, 'I choose what is befitting of me,'" he said in an exclusive interview. "I'm very grateful because to say you choose these things sort of seems too conscious or something. I kind of am in a constant state of like, 'Wake me up from this.'"

    "Oh, Canada" tells the story of Leonard Fife (Richard Gere), an acclaimed documentarian on his deathbed who, in what becomes a final act of confession, agrees to have the cameras turned toward him for a documentary about his own life.

    Elordi plays a young Fife in the film, based on Russell Banks' 2021 novel, "Foregone." Despite their physical differences, Elordi's performance as a younger Gere is believable, thanks in part to the amount of effort he put into studying Gere's mannerisms.

    "Richard has such a rich career of films and a really diverse range of films so there was a lot to watch and just kind of copy him, you know? Like Simon Says or something," Elordi said. "The best one for physicality was 'American Gigolo,' because I think he was 29 or something when he made that film. So, it's, you know, not far from where I am now."

    Schrader is not known for making big-budget blockbusters. And while the filmmaker has reaped critical praise throughout his prolific career, he's made his share of panned flops.

    But that hasn't stopped the 78-year-old from... Read More

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