Strangelove, a production company/media studio that’s part of the Passion Pictures family, has signed director Eugen Merher who’s made an industry mark with a buzz-generating mock spot for adidas titled “Break Free.”
The piece showcases Merher’s keen cinematic eye and talent for creating an inspiring and poignant narrative. It centers on an elderly man who’s despondent and listless in an old-age home–until he sees a pair of his old adidas sneakers. He puts on the sneakers and makes several attempts to exit the senior center–but to no avail. However, with the help of other residents, he manages to run away and “break free.”
Raised in Germany and a graduate of the Film Academy Baden-Wuerttemberg, Merher is being handled by Strangelove for representation in the U.S. and U.K. His other commercial work spans such clients as Nivea, Baufix and Kindle.
Strangelove maintains offices in London, New York, and Hollywood, Calif.
