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    Strange Loop Studios Signs Directorial Duo FoodFilm

    By SHOOTUpdated:No Comments1646 Views
    Directors Philippe Lhomme (l) and Michael Roulier, aka FoodFilm
    CHICAGO --

    Live action production company Strange Loop Studios has added Paris-based directing duo FoodFilm to its roster for exclusive commercial representation in the U.S.

    The tabletop-focused pair consists of Michael Roulier and Philippe Lhomme. The duo’s first collaboration came during Roulier’s primary focus on luxury still photography and Lhomme’s tenure as creative director at DDB Paris. What began with food tests culminated into a joint career making food content. And it doesn’t end there. Their artful take on storytelling brings light to tone and texture beyond food and beverage and into the worlds of cosmetics and pharmaceuticals.

    “The iconic imagery of food would not be what it is today without the work developed and created by Michael and Philippe,” said Strange Loop EP Luca Valente. “They revolutionized what food photography meant and continue to be trailblazers for what tabletop video can be. I loved seeing how their work didn’t rely on CGI or robotic arms, but meticulously found the best ways to use technology to enhance in-camera tricks highlighting tasteful detail. With AI being the latest tech already at the risk of over-use, their sensibility to not be afraid, and rather be inspired and purposeful with their toolkit, makes for an exciting new chapter.”

    The duo’s work exudes tangible flavor and originality. Their sensual storytelling is developed in the writing stage and carried through production and post, under their supervision. FoodFilm had earlier been repped in the U.S. market by TWC which evolved into Cultivate.Media.

    “Joining Strange Loop is like joining a new family,” said Lhomme. “Our curiosity is insatiable as we constantly push for new experiences. But to do so, we must feel a strong authentic connection.”

    Roulier added, “In our discussions with Strange Loop, and particularly with Luca, we are confident in that relationship and similar bond on aesthetic. We are excited to discover new frontiers in the American market with this film family.”

    The multilingual directors have created work within their studio in Paris as well as assorted tabletop-friendly studios across the globe. Their client list includes Lindt, Nestlé, Sainsbury’s, Marks & Spencer, Garnier and L’Oreal.

    Category:News
    Tags:FoodFilmLuca ValenteMichael RoulierPhilippe LhommeStrange Loop Studios



    Hwang Dong-hyuk On Season 2 of “Squid Game,” Wrapping Production on Season 3; What’s Next?

    Thursday, December 26, 2024

    Viewers may gasp, cringe or cry out watching characters die on Netflix's "Squid Game," but those simulated deaths have a different effect on its creator, writer and director. Instead, Hwang Dong-hyuk feels happiness seeing them go.

    The show has a huge cast and Hwang says it was "really difficult" to manage everyone on set.

    As characters would die, Hwang recalls saying to the actors on their last day, "'Oh no! How sad! I won't see you tomorrow,' but I was always smiling inside."

    "Squid Game" season two premieres Thursday. It once again stars Lee Jung-jae and centers around a secret competition in South Korea that targets people in debt and the winner gets a big cash prize. What they don't know is that losing the game is deadly.

    Hwang originally conceived of the show 15 years ago as a two-hour film but it failed to gain traction with financiers or even interested actors. He put it aside and worked on other films instead. He then had the idea to make it a TV series instead and took the project to Netflix. There, it could reach a wide audience.

    "I never in my wildest dream thought it was going to be this huge," said Hwang, who spoke about the show and what comes next. Answers have been edited for clarity and length.

    Q: What have you learned from "Squid Game"?

    HWANG: I learned that I shouldn't give up. If you love something and if you want to create something, it might not work now, but the time might come later. Or that idea could be the source of inspiration for something else.

    Q: You've already finished filming season three of "Squid Game." Have you thought about what your next project will be?

    HWANG: I'm afraid to talk... Read More

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