"War Room" surprises in 2nd place, marking highest opening for Affirm Films
By Jake Coyle, Film Writer
NEW YORK (AP) --The Christian drama "War Room" made a surprise bid for the box-office lead, Zac Efron's music drama "We Are Your Friends" fell completely flat and the N.W.A biopic "Straight Outta Compton" keeps chugging along.
Universal's "Straight Outta Compton" topped the box office for the third-straight week with $13.2 million at North American theaters over the weekend, according to studio estimates Sunday. The film, which has now made $134.1 million in total, has continued to dominate August moviegoing. It joins "Jurassic World" as the only movies to lead the box office three consecutive weeks this summer.
The late August weekend held scant competition for "Straight Outta Compton," but "War Room" nearly matched it. The Sony TriStar release took in $11 million by appealing to faith-based audiences, an often powerful but underserved demographic at the multiplex. "War Room" is about an African-American family who perseveres through prayer.
"We knew that we were going to get a lot of love, we just didn't expect quite this much love," said Rory Bruer, head of distribution for Sony. "This is a genre that we're very much committed to."
The film, directed by Alex Kendrick, is the highest opening yet for Affirm Films, a production company that has had previous success with low-budget films that pull in Christian audiences through grassroots marketing.
So the success of "War Room" wasn't overly surprising. Faith-based films have regularly performed well at the box office, and "War Room" capitalized on an especially quiet movie weekend.
But thoroughness of the flop of "We Are Your Friends" was unusual. The Warner Bros. release, an electronic dance music drama, wasn't expected to do especially well and wasn't much promoted.
But the Efron-led film opened with just $1.8 million on 2,333 screens (more than twice the number of "War Room"). That makes it one of the lowest weekend openings ever for a film that played so widely.
"August can be a land of opportunity or it can be your worst nightmare," said Paul Dergarabedian, senior media analyst for box-office firm Rentrak.
Whereas "We Are Your Friends" got lost in the shuffle of a traditionally quiet period for the movie business, Dergarabedian said, "War Room" used its late-summer, little-competition release date to its advantage. "War Room," Dergarabedian said, further proves the box-office strength of faith-based moviegoers: "They are looking for content. If you build it, they will come."
"No Escape," the Thailand thriller starring Owen Wilson and Lake Bell, opened with $8.3 million for the Weinstein Co.
In its fifth weekend, Paramount's "Mission: Impossible — Rogue Nation" also earned $8.3 million to bring its North American total to $170.4 million.
With another low-key weekend looming over Labor Day, Hollywood's summer is slowing to a crawl. Overall business on the weekend was down 21.4 percent from last year, according to Rentrak.
Estimated ticket sales for Friday through Sunday at U.S. and Canadian theaters, according to Rentrak. Where available, the latest international numbers for Friday through Sunday are also included. Final domestic figures will be released Monday:
1. "Straight Outta Compton," $13.2 million.
2. "War Room," $11 million.
3. "Mission: Impossible — Rogue Nation," $8.3 million ($15.3 million international).
4. "No Escape," $8.3 million.
5. "Sinister 2," $4.7 million.
6. "Man From U.N.C.L.E.," $4.4 million.
7. "Hitman: Agent 47," $3.9 million ($13.1 million international).
8. "The Gift," $3.1 million.
9. "Jurassic World," $3.1 million.
10. "Ant-Man," $3.1 million.
Estimated ticket sales for Friday through Sunday at international theaters (excluding the U.S. and Canada), according to Rentrak:
1. "Terminator Genisys," $23.6 million.
2. "The Hundred Regiments Offensive," $16.2 million.
3. "Mission: Impossible — Rogue Nation," $15.3 million.
4. "Minions," $14.9 million.
5. "The Dead End," $14 million.
6. "Hitman: Agent 47," $13.1 million.
7. "Inside Out," $10.9 million.
8. "Ted 2," $9.3 million.
9. "Veteran," $8 million.
10. "Fantastic Four," $6.8 million.
The Many Hires Jeremiah Wassom As Group Creative Director
Independent agency The Many has added Jeremiah Wassom as group creative director.
Wassom most recently worked a decade at Deutsch LA where, as SVP/creative director, he led the Taco Bell account and won new business for the agency. His agency past also includes AKQA and TBWAChiatDay. His creative work has touched the QSR, video games, automotive, fashion, and culture brand sectors. He also served eight years with the United States Marine Corps.
“Throughout his career, Jeremiah has helmed work that has not only made me personally jealous but has consistently pushed brands to show up in memorable and innovative ways,” said Josh Paialii, head of creative at The Many. “One look at his body of work and you will see his passion for storytelling and craft has raised the bar for entire categories, driving participation with many brands’ most loyal fans. Beyond being a world-class creative director and maker, Wassom is a proven team player and strategic thought leader. He’ll be a great addition to the leadership team at The Many working across all accounts. His role will be immediately felt as he guides and supports each of the creative leads in the department.”
A 20-year creative with agency, brand, and freelance experience, Wassom has forged a creative approach which focuses on crafting engaging connections rather than simply make ads. He sees the need for advertising to mean more, not simply do more.
The Many believes that true business growth is made possible by harnessing the power of participation and partners with brands to forge deeper connections with consumers, cultivate trust and loyalty, and maximize marketing spend and execution. The agency is built around a flexible model that offers a suite of capabilities, including... Read More