"War Room" surprises in 2nd place, marking highest opening for Affirm Films
By Jake Coyle, Film Writer
NEW YORK (AP) --The Christian drama "War Room" made a surprise bid for the box-office lead, Zac Efron's music drama "We Are Your Friends" fell completely flat and the N.W.A biopic "Straight Outta Compton" keeps chugging along.
Universal's "Straight Outta Compton" topped the box office for the third-straight week with $13.2 million at North American theaters over the weekend, according to studio estimates Sunday. The film, which has now made $134.1 million in total, has continued to dominate August moviegoing. It joins "Jurassic World" as the only movies to lead the box office three consecutive weeks this summer.
The late August weekend held scant competition for "Straight Outta Compton," but "War Room" nearly matched it. The Sony TriStar release took in $11 million by appealing to faith-based audiences, an often powerful but underserved demographic at the multiplex. "War Room" is about an African-American family who perseveres through prayer.
"We knew that we were going to get a lot of love, we just didn't expect quite this much love," said Rory Bruer, head of distribution for Sony. "This is a genre that we're very much committed to."
The film, directed by Alex Kendrick, is the highest opening yet for Affirm Films, a production company that has had previous success with low-budget films that pull in Christian audiences through grassroots marketing.
So the success of "War Room" wasn't overly surprising. Faith-based films have regularly performed well at the box office, and "War Room" capitalized on an especially quiet movie weekend.
But thoroughness of the flop of "We Are Your Friends" was unusual. The Warner Bros. release, an electronic dance music drama, wasn't expected to do especially well and wasn't much promoted.
But the Efron-led film opened with just $1.8 million on 2,333 screens (more than twice the number of "War Room"). That makes it one of the lowest weekend openings ever for a film that played so widely.
"August can be a land of opportunity or it can be your worst nightmare," said Paul Dergarabedian, senior media analyst for box-office firm Rentrak.
Whereas "We Are Your Friends" got lost in the shuffle of a traditionally quiet period for the movie business, Dergarabedian said, "War Room" used its late-summer, little-competition release date to its advantage. "War Room," Dergarabedian said, further proves the box-office strength of faith-based moviegoers: "They are looking for content. If you build it, they will come."
"No Escape," the Thailand thriller starring Owen Wilson and Lake Bell, opened with $8.3 million for the Weinstein Co.
In its fifth weekend, Paramount's "Mission: Impossible — Rogue Nation" also earned $8.3 million to bring its North American total to $170.4 million.
With another low-key weekend looming over Labor Day, Hollywood's summer is slowing to a crawl. Overall business on the weekend was down 21.4 percent from last year, according to Rentrak.
Estimated ticket sales for Friday through Sunday at U.S. and Canadian theaters, according to Rentrak. Where available, the latest international numbers for Friday through Sunday are also included. Final domestic figures will be released Monday:
1. "Straight Outta Compton," $13.2 million.
2. "War Room," $11 million.
3. "Mission: Impossible — Rogue Nation," $8.3 million ($15.3 million international).
4. "No Escape," $8.3 million.
5. "Sinister 2," $4.7 million.
6. "Man From U.N.C.L.E.," $4.4 million.
7. "Hitman: Agent 47," $3.9 million ($13.1 million international).
8. "The Gift," $3.1 million.
9. "Jurassic World," $3.1 million.
10. "Ant-Man," $3.1 million.
Estimated ticket sales for Friday through Sunday at international theaters (excluding the U.S. and Canada), according to Rentrak:
1. "Terminator Genisys," $23.6 million.
2. "The Hundred Regiments Offensive," $16.2 million.
3. "Mission: Impossible — Rogue Nation," $15.3 million.
4. "Minions," $14.9 million.
5. "The Dead End," $14 million.
6. "Hitman: Agent 47," $13.1 million.
7. "Inside Out," $10.9 million.
8. "Ted 2," $9.3 million.
9. "Veteran," $8 million.
10. "Fantastic Four," $6.8 million.
SCHROM x Yacht Club and Be Electric Studios Launch Electric XR for Virtual Production
SCHROM x Yacht Club, a full-service live-action, tabletop, and postproduction company, has teamed with Be Electric Studios, a soundstage, equipment rental, and virtual production company, to launch Electric XR, a virtual production collective.
Industry veteran Thomas Rossano will lead the new venture, which provides advanced virtual production solutions across multiple facilities. He brings over 25 years of experience in live-action, tabletop, postproduction and talent curation to enhance Electric XR’s offerings as a resource for brands and agencies, as well as other production companies in need of virtual production solutions. Additionally Rossano continues to serve as EP at XR New York (XR-NY), a role he’s held since December 2022. SCHROM x Yacht Club originally established XR-NY to help provide XR services for third-party rentals. While XR-NY will continue to function independently for SCHROM X Yacht Club, it now operates under the Electric XR umbrella.
Rossano’s expertise spans producing live-action commercials, branded content, interactive and experiential content. In addition to leading Electric XR, he holds responsibilities at SCHROM x Yacht Club which include driving business development, collaborating with sales reps and expanding the company’s creative talent network. Rossano’s career includes serving as an exec producer at Hungry Man for about 11 years, right from that company’s inception. He then went on to become a partner at Station Film where he also had a lengthy tenure. Later he was a partner at PRISM. Then after the pandemic hit, he became a freelance EP for nearly two years, looking into opportunities in virtual production, which led him to XR NY and now Electric XR. Over the years, he has produced high-profile... Read More