Robb Fischer has signed with STORY for exclusive national representation as a commercial director. Fischer is known for directing spots that feature emotional storytelling, and for strong visuals. He has already wrapped his first two projects for STORY, a Kemps ice cream commercial and a seven-spot package for healthcare educator Sanford-Brown.
Joining STORY marks the first time that Fischer, who is also an established cinematographer, has had a formal affiliation with a production company for directing work. Previously, he was an independent director and DP. His credits include recent campaigns for Citgo, Element Mobile and Wisconsin Tourism (with Monk star Tony Shalhoub), as well as a PSA for the Candies Foundation featuring Bristol Pailin.
Fischer also directed a campaign for the Belize Tourism Board that included a 14-day shoot in the Central American country. A public service announcement that he directed for the City of Milwaukee Health Department on the dangers of mothers “co-sleeping” with their infant children was recently featured in Communication Arts magazine. Fischer also has an extremely extensive list of DP credits including several Super Bowl spots for Go Daddy.
As a director, Fischer’s strength is in recreating real-life situations, often while working with real people. His work for Citgo, for example, presents an affectionate portrait of Milford, Connecticut, and includes vignettes involving a Café, a barber shop and a high school football game.
Fischer calls his style “controlled documentary.” “I like the feel and the magic of home movies, things that are found and not staged,” he explained. “I’m always striving for that.”
The Kemps Ice Cream spot that he directed for STORY and Minneapolis agency Periscope features a cow taking a tour of Lambeau Field in Green Bay. A trained bovine was brought into the stadium and, after touring a sky box, viewing the Packers’ four Super Bowl trophies and Hall of Fame memorablia, grazes on the perfectly manicured sacred grass of Lambeau.
The seven spots for Sanford-Brown tell the personal stories of seven individuals whose lives were transformed after attending the college. The spots were cut at STORY’s edit arm The Whole Story with editor Brian Clark.
Apple and Google Face UK Investigation Into Mobile Browser Dominance
Apple and Google aren't giving consumers a genuine choice of mobile web browsers, a British watchdog said Friday in a report that recommends they face an investigation under new U.K. digital rules taking effect next year.
The Competition and Markets Authority took aim at Apple, saying the iPhone maker's tactics hold back innovation by stopping rivals from giving users new features like faster webpage loading. Apple does this by restricting progressive web apps, which don't need to be downloaded from an app store and aren't subject to app store commissions, the report said.
"This technology is not able to fully take off on iOS devices," the watchdog said in a provisional report on its investigation into mobile browsers that it opened after an initial study concluded that Apple and Google effectively have a chokehold on "mobile ecosystems."
The CMA's report also found that Apple and Google manipulate the choices given to mobile phone users to make their own browsers "the clearest or easiest option."
And it said that the a revenue-sharing deal between the two U.S. Big Tech companies "significantly reduces their financial incentives" to compete in mobile browsers on Apple's iOS operating system for iPhones.
Both companies said they will "engage constructively" with the CMA.
Apple said it disagreed with the findings and said it was concerned that the recommendations would undermine user privacy and security.
Google said the openness of its Android mobile operating system "has helped to expand choice, reduce prices and democratize access to smartphones and apps" and that it's "committed to open platforms that empower consumers."
It's the latest move by regulators on both sides of the Atlantic to crack down on the... Read More