CLIENT
Lands’ End.
PRODUCTION CO.
The Story Companies, Chicago.
David Orr, director; Steven Moses, DP; Mark Androw, executive producer; Cliff Grant, producer. Shot at Essanay Studio, Chicago.
AGENCY
DDB Chicago.
Bill Fogarty, creative director/copywriter; Paul Gregor, art director; Kathy Cosgrove, producer.
EDITORIAL
Optimus, Chicago.
Katie Wrobel, editor.
POST/VISUAL EFFECTS
The Filmworkers Club, Chicago.
Hector Espinosa, online editor/graphic artist; Michael Mazur, colorist.
AUDIO POST
Steve Ford Music, Chicago.
Steve Ford, mixer/engineer.
MUSIC
Steve Ford Music.
Steve Ford, composer/arranger.
THE SPOT
"Piano" (:30) showcases a new line of suede shoes available at Lands’ End. Brightly colored shoes are cast as keys of a giant piano, bouncing up and down in rhythm, seeming to pick out the piano line of the accompanying jazz score. The voiceover calls the Lands’ End All-Weather Moc, "Maybe the most noteworthy shoe you’ll ever own."
Spot broke in March.