Producing duo MrMr has joined the global directing roster at Stink Rising. It's apropos that Lambert and McGuirk launch their careers as directors at Stink Rising in that they helped create the shop back in 2018.
Lambert and McGuirk first met in 2017 in Marrakech on a ghost tour. They reconnected in 2019 when Lambert was hired by Stink Films as the head of music and tapped McGuirk to come on as the producer. A year later, Lambert and McGuirk left Stink and founded their own production company, MrMr Films, where they produced high-end campaigns and music videos with directors such as Lope Serrano aka CANADA, Felix Brady, Georgia Hudson, Terrence Neale and Salomon Ligthelm for Dua Lipa, Harry Styles, Samsung, and Remy Martin’s Super Bowl campaign featuring Serena Williams. Together Lambert and McGuirk won numerous awards at UKMVAs, Clios, D&AD awards, 1.4 awards, AICP Awards and Ciclope Festival, among others.
In the last few years, MrMr co-directed music videos with artists such as Wet Leg and Self Esteem, eventually growing into fully fledged films, including a short for Suede’s album “Autofiction.” Lambert and McGuirk are in development on multiple feature films and have been busy writing.
As writers and directors, their knack for stylish humor and character driven storylines comes through in their first short film “Eat It,” a gut busting comedy with heartbreak and cherry pie at its core. Released today, the film has been recognized at the Birmingham Film Festival, Oslo film festival, Oaxaca Film Festival and New York Shorts so far and continues its festival run.
MrMr have the sort of flair that comes from years of working in music videos, but at the heart of it all, their films are about having big feelings and making bad decisions. They will continue to produce their own work as well as directing it. This gives MrMr a unique advantage–they close the gap between the creation of the idea and the execution, meaning as a duo they are able to fully realize an idea and have an understanding of how to bring a concept to life.
In a joint statement, Lambert and McGuirk shared, “It’s nice to be back and pestering all our old co-workers to try and get us scripts. Jokes aside, we’ve seen first hand the skill and care of the Stink EPs and we’re incredibly grateful they are giving us their time and talent.”
Blake Powell, Stink global head of film, added, “Katie and Martha have long been part of the Stink family and I’m excited to have them back, this time as directors. They are sharp, ambitious directors who have a highly valuable background in production with an eye for creatively driven stories.”
Sinners and Saints Adds Apple Pie To Its Branded Menu
Bicoastal Sinners and Saints--the multidisciplinary studio overseen by managing director/executive producer Heather Heller, and partners/EPs Yann Henric and Thomas Carroll--has added Apple Pie Tabletop to its roster for branded content. Known for its food and beverage content creation, Apple Pie comprises the husband-and-wife team of director/DP Gene Dubin and director/art director Alisa Volodina. In addition to representation, the move expands Apple Pie’s production capabilities through the combination of its centrally located full-service studio in New York and a newly established mobile studio in Los Angeles. Apple Pie recently teamed with Sinners and Saints on a Wienerschnitzel project created by Innocean.
“We believe that our dual studio strategy positions us uniquely in the competitive landscape of food and beverage storytelling,” said Heller. “By blending the artistry of the New York studio with the flexibility of our Los Angeles location, we can tailor our productions to meet the unique demands of each project, regardless of geography.”
“Working with Sinners and Saints in the demanding field of tabletop was an absolute pleasure,” shared Apple Pie Tabletop in a joint statement. “Warm welcome, unwavering support and dedication--everything a director can ask for. The entire experience was both enjoyable and rewarding. We will not miss an opportunity to collaborate with them again.”
“The first thing you notice is that Apple Pie has beautiful work,” Heller observed. “Having worked with them, I can say that Gene and Alisa are extremely meticulous and detail-oriented; their combination of talent and agility appeals to agencies and clients.” Also appealing to Heller is Apple Pie Tabletop’s brisk international... Read More