Visual artist and mixed-media director Guy Gooch has joined the talent roster at Stink Rising for his first representation spanning commercials and music videos. Stink Rising will handle the director globally.
With a bold mantra of “shitty is pretty” Gooch playfully fuses technically challenging references and docu-style realism. Creating work that reflects contemporary youth culture and urban living, he works comfortably across mediums and creates multi-dimensional visual worlds through performance, choreography, animation, design and in-camera trickery.
Directorially, Gooch cut his teeth creating promos but he has also worked as a photographer for various editorial publications, such as Line of Best Fit. This has resulted in a number of musical creative collaborations and expanded his visual language. He is also a self-taught animator and strives to continue embedding new creative styles and techniques into his work.
Stink Rising’s head of music videos, Dom Mckiernan said, “I can’t wait to make more projects with Guy Gooch. His films are testament to his bold rejection of over-polished visuals, opting instead for authentic expression and storytelling. Our music videos with Guy and his best friend Ray Laurél this year have been dream collabs.”