International production company Stink Films has added Nicky Barnes as a sr. executive producer in Los Angeles. Barnes has a wealth of experience in the commercial production space, having produced numerous spots in a variety of global markets with major brands and noteworthy directors. She has led production for several award-winning projects, such as: Droga5’s “Life Needs Truth” for the New York Times, Media Arts Lab’s “Snap” for Apple AirPods Pro and Wieden+Kennedy’s “Ankles” for Powerade, among many others.
Barnes’ career began as a runner in a sound studio in London, after which she moved to the production department of London ad agency WCRS. From there, she served as head of production at Fallon, working closely with Rich Flintham and Juan Cabral where they produced a trilogy of award-winning spots for Sony: “Balls,” “Paint,” and “Playdoh.” Other notable projects include the iconic Cadbury’s “Gorilla” and Skoda’s “Cake.” She has also worked at Mother as a sr. producer. Barnes later relocated to the United States to kick off Somesuch US in 2016 as their managing director and executive producer.
Barnes said, “I love producing commercials, it truly is an artform. One of the greatest things about advertising is the rigor that goes into every idea and execution, the value of the process. Once you grasp that, the sky’s the limit.” Speaking of Stink’s founder, Daniel Bergmann, she continues, “Daniel has got an incredible eye for talent and Stink has got an extraordinary roster of directors. I am also thrilled to have the opportunity to jump into longform, developing film and TV content alongside commercial projects.”
Bergmann shared, “we are very impressed how holistically Nicky approaches the process–everything from the way she creatively engages with directors to develop their vision to the thoughtful way she puts together all the elemental pieces needed to make a spot really shine. She has a keen sense of discernment and great taste alongside her deep knowledge of production.”
The Many Hires Jeremiah Wassom As Group Creative Director
Independent agency The Many has added Jeremiah Wassom as group creative director.
Wassom most recently worked a decade at Deutsch LA where, as SVP/creative director, he led the Taco Bell account and won new business for the agency. His agency past also includes AKQA and TBWAChiatDay. His creative work has touched the QSR, video games, automotive, fashion, and culture brand sectors. He also served eight years with the United States Marine Corps.
“Throughout his career, Jeremiah has helmed work that has not only made me personally jealous but has consistently pushed brands to show up in memorable and innovative ways,” said Josh Paialii, head of creative at The Many. “One look at his body of work and you will see his passion for storytelling and craft has raised the bar for entire categories, driving participation with many brands’ most loyal fans. Beyond being a world-class creative director and maker, Wassom is a proven team player and strategic thought leader. He’ll be a great addition to the leadership team at The Many working across all accounts. His role will be immediately felt as he guides and supports each of the creative leads in the department.”
A 20-year creative with agency, brand, and freelance experience, Wassom has forged a creative approach which focuses on crafting engaging connections rather than simply make ads. He sees the need for advertising to mean more, not simply do more.
The Many believes that true business growth is made possible by harnessing the power of participation and partners with brands to forge deeper connections with consumers, cultivate trust and loyalty, and maximize marketing spend and execution. The agency is built around a flexible model that offers a suite of capabilities, including... Read More