BBH USA has appointed Steven Panariello as its chief executive officer. Based in New York City. Panariello will lead the agency in the U.S. to advance its momentum in delivering culture-defining campaigns and creative excellence for brands including Smuckers, Netflix, Samsung and Heineken.
Panariello will work alongside BBH USA’s chief creative officer Erica Roberts, chief strategy officer Samantha Deevy, and chief marketing officer Lindsey McNabb.
Panariello joins from BBDO New York where he most recently served as managing director. He led the agency through consistent evolution by modernizing creative output and leading key client relationships. He also drove growth at scale across BBDO’s clients including Bacardi Ltd, Pedigree, M&Ms, Snickers, Wells Fargo, and FedEx. Additionally, his strategic vision for BBDO NY helped lead to their multiple Webby recognitions as Agency of the Year and producing work consistently recognized at the Cannes International Festival of Creativity, D&AD, and The One Show. While overseeing the global portfolio of Bacardi Ltd, he helped make it the most creatively awarded spirits brand. Before BBDO, Panariello held roles at Droga5, Naked Communications, and TBWA.
“BBH has a reputation for delivering unbridled creativity and brave ideas that revive brands–it’s a privilege to join the agency during a time of significant momentum and evolution,” Panariello said. “I’m excited to lead the BBH team in continuing to put the ‘zag where others zig’ philosophy to work and driving more transformation for more of our partners.”
Carla Serrano, chief strategy officer of Publicis Groupe, said, “BBH USA plays a special role at Publicis Groupe with its iconic creative pedigree. We are thrilled to have Steven lead the charge in its next chapter of modern expansion and acceleration. Panariello will guide the agency in its next era of growth, reinforcing the agency’s reputation as a leader in breakthrough creativity.”
