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    Steve O’Connell promoted to co-CCO at RTO+P; Todd Taylor upped to ECD

    By SHOOTUpdated:No Comments1441 Views
    PHILADELPHIA --

    Creative agency Red Tettemer O’Connell + Partners (RTO+P) has promoted longtime executive creative director and partner Steve O’Connell to co-chief creative officer. He will share the role with the agency’s founder Steve Red, who has served as CCO and president for more than two decades. This appointment comes alongside another senior promotion; RTO+P veteran Todd Taylor will fill O’Connell’s role as the new ECD, a move up from his SVP, group creative director post. Together, the trio will lead the agency’s growing creative team, continuing to spearhead innovative, progressive campaigns for clients including Dietz & Watson, Keurig, Dr. Pepper, Reyka Vodka and Craftsman. 

    VP, creative director Ari Garber and creative director Chris Plehal have also been promoted to group creative directors on the heels of Taylor’s elevation. These senior promotions come at a time of noteworthy growth for the agency. RTO+P has brought on several new clients and projects this past year, including Sierra, A TJX Company, Nic + Zoe, Tullamore Dew, and Chipotle. As a result, the agency has needed to build out teams across disciplines through several new hires. 

    Over the last few weeks, RTO+P has recruited talent from top shops to help round out its production, creative, and account management teams, including: 

    –Guy Helson as executive integrated producer. He joins RTO+P from R/GA, where he produced video content for brands including Nike, Mercedes, and Pepsi.
    –Colin Smith as a sr. copywriter from London based agency, DARE.
    –Christine Benner as experience producer from creative agency 160over90.
    –And Christina Castaldo, as the agency’s newest group account director. In her previous role at Anomaly, she led accounts including Budweiser, NBC Sports, and Universal Kids.

    Tags:Guy HelsonRed Tettemer O'Connell + PartnersRTO+PSteve O'ConnellTodd Taylor



    Is “Glicked” The New “Barbenheimer”? “Wicked” and “Gladiator II” Hit Theater Screens

    Thursday, November 21, 2024

    "Barbenheimer" was a phenomenon impossible to manufacture. But, more than a year later, that hasn't stopped people from trying to make "Glicked" — or even "Babyratu" — happen.

    The counterprogramming of "Barbie" and "Oppenheimer" in July 2023 hit a nerve culturally and had the receipts to back it up. Unlike so many things that begin as memes, it transcended its online beginnings. Instead of an either-or, the two movies ultimately complemented and boosted one another at the box office.

    And ever since, moviegoers, marketers and meme makers have been trying to recreate that moment, searching the movie release schedule for odd mashups and sending candidates off into the social media void. Most attempts have fizzled (sorry, "Saw Patrol" ).

    This weekend is perhaps the closest approximation yet as the Broadway musical adaptation "Wicked" opens Friday against the chest-thumping sword-and-sandals epic "Gladiator II." Two big studio releases (Universal and Paramount), with one-name titles, opposite tones and aesthetics and big blockbuster energy — it was already halfway there before the name game began: "Wickiator," "Wadiator," "Gladwick" and even the eyebrow raising "Gladicked" have all been suggested.

    "'Glicked' rolls off the tongue a little bit more," actor Fred Hechinger said at the New York screening of "Gladiator II" this week. "I think we should all band around 'Glicked.' It gets too confusing if you have four or five different names for it."

    As with "Barbenheimer," as reductive as it might seem, "Glicked" also has the male/female divide that make the fan art extra silly. One is pink and bright and awash in sparkles, tulle, Broadway bangers and brand tie-ins; The other is all sweat and sand, blood and bulging... Read More

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