Creative agency mono has tapped Steve Lynch to take on the new senior role of director of connections strategy at its Minneapolis office. Bringing almost two decades of experience, he will be responsible for expanding the agency’s channel-planning practice.
Prior to joining mono, Lynch spent 10 years at Olson, leading the company’s connections strategy discipline and increasing the department’s billings tenfold. While at Olson, Steve worked with clients such as General Mills’ yogurt division, McDonald’s, Belize Tourism and Bissell. Before Olson, Steve spent six years at Mithun working with such clients as General Mills’ Nature Valley Granola Bars and Pop Secret Popcorn.
In 2015, mono’s revenue grew 50% with key wins among leading national brands including Sperry, Propel, The North Face, Mozilla Firefox, Advance Auto Parts and SunChips. Most recently mono was named AOR for handbag and accessories brand Vera Bradley. The agency recently expanded to the West Coast with the launch of an office in San Francisco.
