Upon entering his 48th year in the business, Steve Lewis has decided to formally relinquish the full-time gig he’s held since 1985 at the helm of talent agency The Directors Network. Now the Encino-based TDN ARTISTS/The Directors Network is under the day-to-day aegis of Lewis’ son, production vet Jeff Lewis. While SHOOT will cover the younger Lewis’ plans for expansion and diversification at TDN ARTISTS/The Directors Network in the coming months, we thought it a good idea to focus on Steve Lewis as he looks back on his multi-faceted career, which he describes simply as having been “a great ride.”
Well, the ride isn’t totally over. He plans on consulting to TDN ARTISTS/The Directors Network as well as perhaps some other industry entities. He has a couple of projects in development he’d like to get off the ground. And he will fill in on occasion for son Jeff as needed. But even in semi-retirement, Steve Lewis’ “great ride” is worth taking stock of, in that he set a couple of business model precedents along the way as an entrepreneur, director, editor and a business rep/agent for an ensemble of directors and DPs.
He broke into the business in 1961 as an apprentice editor and runner at National Screen Service, which was a major movie trailer house in Hollywood. Some editors there, most notably Danny Donahue, took him under their wing. “It was a great place to learn,” recalled Lewis. “You had an overview of the complete creative process and all aspects of postproduction.”
Several folks from National Screen Service went off and started a short-lived commercial production house. Lewis went with them and continued to assistant edit while experimenting in editing. He then established himself as an editor, freelancing from ’63 to ’66 and working on such series as I Dream Of Jeannie for Screen Gems. He then went to commercial production house The Haboush Company as its editor, back in the days when the spot norm was for production and editorial to be under one roof. He even cut a feature for one of The Haboush Company directors. Though the film, titled Dreams of Glass, bombed, the experience was a great one for editor Lewis, who went on be the editor at the venerable DeSort & Sam Productions, hiring along the way an assistant editor named Rob Lieberman, who has gone on to a storied career as a director, winning the DGA Award for commercials twice in his career.
Declaring independence Next Lewis went to production house Cass & Co. before coming up with the idea to go independent, literally. He opened FilmCore in ’74, the first indie commercial editing house in Los Angeles.
He sold FilmCore in ’78 and the company, now on both coasts, has since become part of the Ascent Media post family.
Lewis’ multi-faceted career continued, first as an exec producer at Coast Special Effects, then as a director of remote video segments for syndicated TV series Solid Gold. Bitten by the directing bug, he became owner/exec producer/director of his own Cineman commercial production house in ’81. During the course of that company’s run, which lasted into ’87, Lewis brought other directors on board and focused on managing the company.
“I came around to realizing that if you didn’t have a superstar director and were a company in the middle of the pack, you were on the road to getting crunched by the major companies,” he related. “We were relying too heavily on the L.A. agencies and a few out-of-town shops for business. But I was getting calls from regional production companies in markets like Dallas, Phoenix and so on, wanting to borrow our major market directors. Then the business model came to me of marketing L.A. and New York-based directors to regional production companies. I took an ad in what’s now SHOOT to put a feeler out to regional production houses about linking with major market talent and was inundated with responses.
“I wound up cutting the country into 13 territories and made exclusive deals with companies in each of those territories to rep my directors in their respective markets. It was a great marketing business model.”
Eventually he went from exclusives in these regions to opening up his roster to any production company that wanted to work with his directors. Lewis had effectively started the only talent agency at the time specializing in freelance commercial directors. Even when major L.A. and N.Y. houses started tapping more heavily into regional ad agencies, Lewis maintained the niche of being able to send one of his directors to a regional production company to take on select assignments. And often regional shops would be more budget appropriate for jobs than larger out-of-town commercial production houses with bigger overhead.
The Directors Network evolved into being a talent agency not only for directors but then DPs as well. When Jeff Lewis came on board a couple of years ago, the company moniker was changed to TDN ARTISTS/The Directors Network to reflect its expanded talent offerings, which also extended to some international directors and DPs. Jeff came aboard as senior VP and Steve handed the talent agency reins to him in November ’07 and began slowly easing his way out of the day-to-day biz at the company.
“Jeff always knew the door was open to him,” said Steve Lewis, “but he loved being a production manager with commercial production companies, traveling all over the place and working with top directors and agencies. When he got married and started a family, he wanted to settle down and that’s how I finally got him to come around to TDN. He’s poised to do some great things here, diversifying into new forms of content and developing those opportunities for the talent we represent.”
Looking back, Steve Lewis credits a couple of prime mentors–editor Donahue as well as DeSort & Sam colleague, director Jack DeSort. “Jack taught me it was all about people. You could talk about equipment and technology but ultimately you have to put your money into people. Jack is a great guy, very creative. He also mentored me in the sense that as a director he gave other artists creative freedom. He gave me freedom as an editor, leaving room for an editor being able to see things in footage that nobody else saw going into the project.”
As a lark, Lewis said he’d like to edit again on the Moviola. “The new technology is great but there was something so intimate about working with film on a Moviola. No one was looking over your shoulder. Even if they were, they couldn’t see much on that tiny screen. The editing process was much more personal and a mystery to everyone else. Now that a dozen people can see everything on screen at the same time, the mystery is gone. But back in the old days, the editor got a chance to work by himself, to look and contemplate, change and hone, to be a true artist before revealing the work to others and then gaining their feedback.”
Apple and Google Face UK Investigation Into Mobile Browser Dominance
Apple and Google aren't giving consumers a genuine choice of mobile web browsers, a British watchdog said Friday in a report that recommends they face an investigation under new U.K. digital rules taking effect next year.
The Competition and Markets Authority took aim at Apple, saying the iPhone maker's tactics hold back innovation by stopping rivals from giving users new features like faster webpage loading. Apple does this by restricting progressive web apps, which don't need to be downloaded from an app store and aren't subject to app store commissions, the report said.
"This technology is not able to fully take off on iOS devices," the watchdog said in a provisional report on its investigation into mobile browsers that it opened after an initial study concluded that Apple and Google effectively have a chokehold on "mobile ecosystems."
The CMA's report also found that Apple and Google manipulate the choices given to mobile phone users to make their own browsers "the clearest or easiest option."
And it said that the a revenue-sharing deal between the two U.S. Big Tech companies "significantly reduces their financial incentives" to compete in mobile browsers on Apple's iOS operating system for iPhones.
Both companies said they will "engage constructively" with the CMA.
Apple said it disagreed with the findings and said it was concerned that the recommendations would undermine user privacy and security.
Google said the openness of its Android mobile operating system "has helped to expand choice, reduce prices and democratize access to smartphones and apps" and that it's "committed to open platforms that empower consumers."
It's the latest move by regulators on both sides of the Atlantic to crack down on the... Read More