Innocean Worldwide Americas has appointed Steve Jun as its new CEO. Jun replaces Tony Kim, who has served six years in the U.S. and will be returning to Innocean’s headquarters in Seoul, Korea.
Jun was most recently CEO of Innocean’s European operations and brings over 25 years of marketing and communications experience to the U.S. agency which has a client roster that includes Hyundai Motor America, Kia Motors America, NRG Energy and Footjoy.
Jun is one of Innocean Worldwide’s founding members and has played an integral role in helping establish the company’s global headquarters in Korea in 2005 along with installing several other offices around the globe.
Jun’s appointment comes on the heels of other changes at the agency, including the recent addition of Tim Blett, formerly president of Doner’s offices in Newport Beach, Calif., as EVP, managing director.
Eleanor Adds Director Candice Vernon To Its Roster For Spots and Branded Content
Director Candice Vernon has joined production house Eleanor for U.S. representation spanning commercials and branded content. She has already wrapped several jobs at Eleanor, which waited to announce her until they had a body of work together.
Via Eleanor, Vernon made history as the first Black director on a Febreze commercial. The “Small Spaces” campaign marks a major departure from Febreze’s typical blue-and-white world. The home of the “Revolving Door” commercial is a beautiful array of bold sunset hues, African prints, and African art.
Vernon said, “I asked myself, what feels right to me? What feels new? I wanted to bring an essence of not just Black Americans but the full diaspora. I wanted to make a statement that we’re not a monolith.”
Following the success of the “Small Spaces” campaign, Febreze brought Vernon back for a comedy-infused trifecta exploring the hilarious situations that call for an air freshening hero.
Febreze Brand VP Angelica Matthews said, “About two years ago, we realized the consumers that were the most loyal to Febreze were the African American consumers. And the more we learned, the more we realized the richness that we were really missing. So we said we have to go beyond just Black casting, we need to get Black directors that truly understand the culture that truly understand how to bring authentic performances out on screen. We really looked around the industry and noticed there’s actually a shortage of African American directors who have experience doing commercials. When we all saw Candice’s reel, we could all tell the passion for the craft, passion for really trying to help us from where we are to where we’re trying to go.”
Vernon brings a unique lens to... Read More