More than 300 of Americaโs leading advertising industry professionals gathered last night to honor Appleโs co-founder Steve Jobs, creative Paula Green and director Joe Pytka, 2012 inductees in the Creative Hall of Fame. The One Club for Art & Copy also bestowed honors on Robert Lawton, co-founder of Creative Circus/Atlanta, as the inaugural inductee in its new Educator Hall of Fame.
โInduction to The One Club Hall of Fame is the rarest of honors, one bestowed upon the precious few who have devoted their careers to creating pure and beautiful ideas,โ said David Lubars, 2012 Hall of Fame chairman and chairman/chief creative officer, BBDO. โIdeas that had the power to lift brands, the culture andโIโm sure youโll agree this is not an overstatementโput a brighter face on humanity.โ
โThe One Club is thrilled also to honor Rob Lawton as the inaugural member of our new Educator Hall of Fame,โ said Kevin Swanepoel, president.โ โOur mission to champion and promote excellence in advertising in design and use that legacy to educate and inspire future generations is rivaled only by Robโs own passion for pushing his students to greatness at Creative Circus.โ
Honored for his creative contribution to design, branding and communications, visionary leadership and passion for design, Steve Jobs not only changed the way we interact with technology and media, but also changed the way we create content in media. Accepting the award on Jobsโ behalf was Lee Clow, chairman and global director of TBWAChiatDayMedia Arts Lab, whose long and storied partnership since 1984 with Apple continues today.
A pioneer of women in advertising, Green is best known for creating the campaign โAvis. Weโre only No. 2. We Try Harder,โ one of the iconic benchmarks in the Doyle Dane Bernbach portfolio, and the lyrics to โLook for the Union Label,โ the song she wrote for the 75th anniversary of the International Ladies Garment Workers Union (ILGWU)โboth of which have stuck in peopleโs minds and remain today part of American pop culture. Like many aspiring copywriters, she worked her way up from writing promotional copy, creating layouts and sales promotion to creating her own agency Green Dolmatch, using her talents for causes she believed in. Under he own shingle she created an award-winning commercial for early detection of breast cancer for the American Cancer Society and other successful campaigns for The New York Times, Subaru and Goya, among others.
Pytka will tell you that he is not of his time, but the time was now for his Hall of Fame induction. Considered one of the greatest commercial directors in history with more than 5,000 commercials, films and videos to his credit, he is best known for his big-budget Super Bowl ads, including such greatest advertising hits as Madonnaโs controversial โMake a Wishโ video for Pepsi featuring the song โLike a Prayer,โ โBo Knowsโ and โI Am Not A Role Modelโ for Nike, Ed and Frank for Bartles and Jaymes, and the frying egg commercial with the tagline โThis is your brain on drugs.โ
With a passion for teaching and a reputation for pushing his students to greatness, Robert Lawton, co-founder of Creative Circus in Atlanta, received honors as the inaugural inductee in The One Clubโs new Educator Hall of Fame. Established in 1995 with his co-founder Norm Grey, today the school is renowned for its advertising and design programs with many of its students becoming successful creatives at agencies around the world.
Jobs, Green and Pytka join a long list of Creative Hall of Fame members past and present including Leo Burnett, David Ogilvy, Bill Bernbach, Phyllis Robinson, Jay Chiat and Lee Clow, Hal Riney, Cliff Freeman, Jeff Goodby and Rich Silverstein, Dan Wieden and David Kennedy, Jay Chiat and Lee Clow.
Writers of โConclave,โ โSay Nothingโ Win Scripter Awards
The authors and screenwriters behind the film โConclaveโ and the series โSay Nothingโ won the 37th-annual USC Libraries Scripter Awards during a black-tie ceremony at USCโs Town and Gown ballroom on Saturday evening (2/22).
The Scripter Awards recognize the yearโs most accomplished adaptations of the written word for the screen, including both feature-length films and episodic series.
Novelist Robert Harris and screenwriter Peter Straughan took home the award for โConclave.โ
In accepting the award, Straughan said, โAdaptation is a really strange process, youโre very much the servant of two masters. In a way itโs an act of betrayal of one master for the other.โ He joked that โYou start off with a book that you love, you read it again and again, and then you end up throwing it over your shoulder,โ crediting author Robert Harris for being โso kind, so generous, so open throughout.โ
In the episodic series category, Joshua Zetumer and Patrick Radden Keefe won for the episode โThe People in the Dirtโ from the limited series โSay Nothing,โ which Zetumer adapted from Keefeโs nonfiction book about the Troubles in Ireland.
Zetumer referenced this yearโs extraordinary group of Scripter finalists, saying โprojects like these reminded me of why I wanted to become a writer when I was sitting in USCโs Leavey Library dreaming of becoming a screenwriter. If you fell in love with movies, or fell in love with TV, chances are you fell in love with something dangerous.โ
Special guest for the evening, actress and producer Jennifer Beals, shared her thoughts on the impact of libraries. โIf ever you are at a loss wondering if there is good in the world,โ she said, โyou have only to go to a... Read More