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    Steve Emmens Named Managing Director of Integrated Production At Juniper ParkTBWA

    By SHOOTUpdated:No Comments4476 Views
    Juniper ParkTBWA's (l-r) Jenny Glover, Steve Emmens and Graham Lang
    TORONTO --

    Juniper ParkTBWA has hired Steve Emmens as managing director of integrated production. Emmens will lead all creative production output for Juniper ParkTBWA, working in tandem with CCO Graham Lang and ECD Jenny Glover, as well as Bolt Content, the agency’s in-house content arm.

    This newly created role further accelerates the integration of all production disciplines at the agency, from high-touch video to in-house content, digital to print, and the agency makers studio. 

    An industry veteran with more than 25 years of experience, Emmens joins Juniper ParkTBWA following eight years at TAXI where he served as head of integrated production, overseeing broadcast, digital, print, and Clutch content.

    Emmens has previously worked with J. Walter Thompson, BBDO, Leo Burnett, and Cossette, among other top agencies in various capacities to develop work for brands across North America. Some of his notable work includes campaigns for TELUS, numerous Canadian Tire commercials, and the re-launch of Mark’s. He is also involved in industry-related matters and currently holds positions on the ACTRA Negotiating Committee and the Canadian Federation of Musicians Negotiating Committee (CFM).

    “Steve is one of the best in the business and Jen and I are excited to get to work with him,” said CCO Lang. “We wanted to partner with someone who is excited about the future of production and someone who has a deep love and appreciation of film craft. Steve is both of those people.”

    Emmens is one of 16 new hires at the agency since September, all of whom will fuel work resulting from a number of new business wins including EPM Pharmaceuticals for the launch of its synthetic cannabinoid IP platform in North America, and the launch of Major League Socks in North America. Other new biz wins are slated to be announced in early 2020. 

    The hires are spread out among the agency’s teams, with three joining account services, four coming in creative roles, three taking production positions, and three joining the growing planning and data analytics team, including Helen Androlia as director of digital strategy, and Jay Lin as associate data scientist.

    Emmens joins at a time of growing momentum for Juniper ParkTBWA, which has earned creative and effectiveness award wins at this year’s ADCC’s, Clios, LIAs, and Effie Awards.

    Category:News
    Tags:Graham LangJenny GloverJuniper ParkTBWASteve Emmens



    Is “Glicked” The New “Barbenheimer”? “Wicked” and “Gladiator II” Hit Theater Screens

    Thursday, November 21, 2024

    "Barbenheimer" was a phenomenon impossible to manufacture. But, more than a year later, that hasn't stopped people from trying to make "Glicked" — or even "Babyratu" — happen.

    The counterprogramming of "Barbie" and "Oppenheimer" in July 2023 hit a nerve culturally and had the receipts to back it up. Unlike so many things that begin as memes, it transcended its online beginnings. Instead of an either-or, the two movies ultimately complemented and boosted one another at the box office.

    And ever since, moviegoers, marketers and meme makers have been trying to recreate that moment, searching the movie release schedule for odd mashups and sending candidates off into the social media void. Most attempts have fizzled (sorry, "Saw Patrol" ).

    This weekend is perhaps the closest approximation yet as the Broadway musical adaptation "Wicked" opens Friday against the chest-thumping sword-and-sandals epic "Gladiator II." Two big studio releases (Universal and Paramount), with one-name titles, opposite tones and aesthetics and big blockbuster energy — it was already halfway there before the name game began: "Wickiator," "Wadiator," "Gladwick" and even the eyebrow raising "Gladicked" have all been suggested.

    "'Glicked' rolls off the tongue a little bit more," actor Fred Hechinger said at the New York screening of "Gladiator II" this week. "I think we should all band around 'Glicked.' It gets too confusing if you have four or five different names for it."

    As with "Barbenheimer," as reductive as it might seem, "Glicked" also has the male/female divide that make the fan art extra silly. One is pink and bright and awash in sparkles, tulle, Broadway bangers and brand tie-ins; The other is all sweat and sand, blood and bulging... Read More

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