By David Bauder, Television Writer
NEW YORK (AP) --Stephen Colbert hit another milestone in his stunning late-night turnaround against Jimmy Fallon of NBC’s “Tonight” show.
Colbert won in the Nielsen company’s ratings for the ninth consecutive time last week, his margin of 400,000 viewers the widest lead since the CBS star overtook Fallon with a sharp concentration on politics. Fallon aired a rerun Friday; otherwise the shows were all fresh last week.
More ominously for NBC, Colbert tied Fallon among viewers aged 25-to-54 for the first time, encroaching on younger viewers who are more valuable to advertisers.
Fallon had been the unquestioned late-night king until the advent of the Trump administration, and he’s been struggling to regain his footing.
Boosted by the NCAA tournament, CBS dominated last week with an average of 9.7 million viewers in primetime. NBC had 5.3 million, ABC had 4.4 million, Fox had 2.7 million, Univision had 1.5 million, the CW had 1.39 million, Telemundo had 1.35 million and ION Television had 1.2 million.
Fox News Channel was the week’s most popular cable network, averaging 2.27 million viewers in prime time. MSNBC had 1.69 million, ESPN had 1.61 million, USA had 1.55 million and HGTV had 1.48 million.
ABC’s “World News Tonight” topped the evening newscasts with an average of 8 million viewers. NBC’s “Nightly News” had 7.8 million and the “CBS Evening News” had 6.8 million.
Below are primetime viewership numbers compiled by Nielsen for March 27-April 2. Listings include the week’s ranking and viewership.
1. NCAA Men’s Basketball: Oregon vs. North Carolina, CBS, 18.83 million.
2. “NCAA Studio Show,” CBS, 16.03 million.
3. “NCIS,” CBS, 14.35 million.
4. “The Big Bang Theory,” CBS, 12.78 million.
5. “The Walking Dead,” AMC, 11.31 million.
6. “Dancing With the Stars,” ABC, 11.12 million.
7. “ACM Awards,” CBS, 10.91 million.
8. “Bull,” CBS, 10.9 million.
9. “The Voice” (Monday), NBC, 10.56 million.
10. “The Voice” (Tuesday), NBC, 10.22 million.
11. “Blue Bloods,” CBS, 9.62 million.
12. “60 Minutes,” CBS, 9.5 million.
13. “NCIS: New Orleans,” CBS, 9.17 million.
14. “Hawaii Five-0,” CBS, 8.74 million.
15. “Little Big Shots,” NBC, 8.65 million.
16. “Survivor,” CBS, 8.26 million.
17. “Grey’s Anatomy,” ABC, 7.62 million.
18. “Mom,” CBS, 7.03 million.
19. “Empire,” Fox, 6.91 million.
20. “Criminal Minds,” CBS, 6.9 million
SCHROM x Yacht Club and Be Electric Studios Launch Electric XR for Virtual Production
SCHROM x Yacht Club, a full-service live-action, tabletop, and postproduction company, has teamed with Be Electric Studios, a soundstage, equipment rental, and virtual production company, to launch Electric XR, a virtual production collective.
Industry veteran Thomas Rossano will lead the new venture, which provides advanced virtual production solutions across multiple facilities. He brings over 25 years of experience in live-action, tabletop, postproduction and talent curation to enhance Electric XR’s offerings as a resource for brands and agencies, as well as other production companies in need of virtual production solutions. Additionally Rossano continues to serve as EP at XR New York (XR-NY), a role he’s held since December 2022. SCHROM x Yacht Club originally established XR-NY to help provide XR services for third-party rentals. While XR-NY will continue to function independently for SCHROM X Yacht Club, it now operates under the Electric XR umbrella.
Rossano’s expertise spans producing live-action commercials, branded content, interactive and experiential content. In addition to leading Electric XR, he holds responsibilities at SCHROM x Yacht Club which include driving business development, collaborating with sales reps and expanding the company’s creative talent network. Rossano’s career includes serving as an exec producer at Hungry Man for about 11 years, right from that company’s inception. He then went on to become a partner at Station Film where he also had a lengthy tenure. Later he was a partner at PRISM. Then after the pandemic hit, he became a freelance EP for nearly two years, looking into opportunities in virtual production, which led him to XR NY and now Electric XR. Over the years, he has produced high-profile... Read More