By David Bauder, Television Writer
NEW YORK (AP) --Stephen Colbert hit another milestone in his stunning late-night turnaround against Jimmy Fallon of NBC’s “Tonight” show.
Colbert won in the Nielsen company’s ratings for the ninth consecutive time last week, his margin of 400,000 viewers the widest lead since the CBS star overtook Fallon with a sharp concentration on politics. Fallon aired a rerun Friday; otherwise the shows were all fresh last week.
More ominously for NBC, Colbert tied Fallon among viewers aged 25-to-54 for the first time, encroaching on younger viewers who are more valuable to advertisers.
Fallon had been the unquestioned late-night king until the advent of the Trump administration, and he’s been struggling to regain his footing.
Boosted by the NCAA tournament, CBS dominated last week with an average of 9.7 million viewers in primetime. NBC had 5.3 million, ABC had 4.4 million, Fox had 2.7 million, Univision had 1.5 million, the CW had 1.39 million, Telemundo had 1.35 million and ION Television had 1.2 million.
Fox News Channel was the week’s most popular cable network, averaging 2.27 million viewers in prime time. MSNBC had 1.69 million, ESPN had 1.61 million, USA had 1.55 million and HGTV had 1.48 million.
ABC’s “World News Tonight” topped the evening newscasts with an average of 8 million viewers. NBC’s “Nightly News” had 7.8 million and the “CBS Evening News” had 6.8 million.
Below are primetime viewership numbers compiled by Nielsen for March 27-April 2. Listings include the week’s ranking and viewership.
1. NCAA Men’s Basketball: Oregon vs. North Carolina, CBS, 18.83 million.
2. “NCAA Studio Show,” CBS, 16.03 million.
3. “NCIS,” CBS, 14.35 million.
4. “The Big Bang Theory,” CBS, 12.78 million.
5. “The Walking Dead,” AMC, 11.31 million.
6. “Dancing With the Stars,” ABC, 11.12 million.
7. “ACM Awards,” CBS, 10.91 million.
8. “Bull,” CBS, 10.9 million.
9. “The Voice” (Monday), NBC, 10.56 million.
10. “The Voice” (Tuesday), NBC, 10.22 million.
11. “Blue Bloods,” CBS, 9.62 million.
12. “60 Minutes,” CBS, 9.5 million.
13. “NCIS: New Orleans,” CBS, 9.17 million.
14. “Hawaii Five-0,” CBS, 8.74 million.
15. “Little Big Shots,” NBC, 8.65 million.
16. “Survivor,” CBS, 8.26 million.
17. “Grey’s Anatomy,” ABC, 7.62 million.
18. “Mom,” CBS, 7.03 million.
19. “Empire,” Fox, 6.91 million.
20. “Criminal Minds,” CBS, 6.9 million
The Many Hires Jeremiah Wassom As Group Creative Director
Independent agency The Many has added Jeremiah Wassom as group creative director.
Wassom most recently worked a decade at Deutsch LA where, as SVP/creative director, he led the Taco Bell account and won new business for the agency. His agency past also includes AKQA and TBWAChiatDay. His creative work has touched the QSR, video games, automotive, fashion, and culture brand sectors. He also served eight years with the United States Marine Corps.
“Throughout his career, Jeremiah has helmed work that has not only made me personally jealous but has consistently pushed brands to show up in memorable and innovative ways,” said Josh Paialii, head of creative at The Many. “One look at his body of work and you will see his passion for storytelling and craft has raised the bar for entire categories, driving participation with many brands’ most loyal fans. Beyond being a world-class creative director and maker, Wassom is a proven team player and strategic thought leader. He’ll be a great addition to the leadership team at The Many working across all accounts. His role will be immediately felt as he guides and supports each of the creative leads in the department.”
A 20-year creative with agency, brand, and freelance experience, Wassom has forged a creative approach which focuses on crafting engaging connections rather than simply make ads. He sees the need for advertising to mean more, not simply do more.
The Many believes that true business growth is made possible by harnessing the power of participation and partners with brands to forge deeper connections with consumers, cultivate trust and loyalty, and maximize marketing spend and execution. The agency is built around a flexible model that offers a suite of capabilities, including... Read More