Fabio Costa, Brent Anderson promoted to exec creative directors
Stephen Butler has been promoted to chief creative officer of TBWAChiatDay Los Angeles. He succeeds John Norman who recently became partner/CCO at indie agency Translation.
As part of the restructure of the TBWAChiatDay Los Angeles creative department, Fabio Costa and Brent Anderson have both been promoted to the role of executive creative director, reporting to Butler.
Butler joined TBWA in July 2013 as executive creative director from Mother London. While at Mother, he was made creative partner in recognition of his contributions to the company. He helped grow Mother from 80 to 220 people as it evolved from a local British advertising agency to a global brand with offices in New York and Buenos Aires. Butler was also responsible for founding Mother’s Experience Design unit in 2012. In the first year, he and his team of designers, creative technologists and strategists delivered future facing projects for Unilever as well as groundbreaking global projects for Gucci, P&G Prestige, Elton John AIDS Foundation and the British Government.
When Butler joined Mother as creative director, he was the lead creative on the Orange account and created two award-winning campaigns: “Blackout” and “Dance.” Butler also led other significant pieces of international business for Mother, including mobile phone giant Motorola and global network operator Movistar. From these successes, he went on to lead and create award-winning campaigns for clients including Coca-Cola. He helped them to win Cannes Lion’s 2013 Creative Marketer of the Year award with his London 2012 Olympics campaign, which included a 60-minute documentary featuring Mark Ronson and was viewed by over six million people on YouTube. Butler also creatively led the IKEA account, which collected awards from major international advertising festivals, including D&AD and BTAA, for “IKEA Cats” and “IKEA Kitchens.”
In 2006, just a year after joining Mother, Butler was asked by U2’s Bono to help develop the RED project. Butler worked with Bono and RED’s partner brands, including Nike, American Express, Apple, Gap and Starbucks, to engage and drive the private sector into raising awareness and funds to help eliminate HIV/AIDS in Africa.
Prior to Mother, Butler was creative director at Bartle Bogle Hegarty, where he led the creative vision for Levi’s across Europe. Under his creative leadership, the brand’s image returned to its iconic status. The release of Levi’s “Twisted” and “Odyssey” earned the brand seven D&AD Pencils, including a Black, and two Cannes Gold Lions. Following a string of additional awards and successes, Butler was nominated to the board of BBH in 2001.
He started his career as an art director at Condé Nast from 1994 to 1999, for titles including GQ and Vogue.
The Many Hires Jeremiah Wassom As Group Creative Director
Independent agency The Many has added Jeremiah Wassom as group creative director.
Wassom most recently worked a decade at Deutsch LA where, as SVP/creative director, he led the Taco Bell account and won new business for the agency. His agency past also includes AKQA and TBWAChiatDay. His creative work has touched the QSR, video games, automotive, fashion, and culture brand sectors. He also served eight years with the United States Marine Corps.
“Throughout his career, Jeremiah has helmed work that has not only made me personally jealous but has consistently pushed brands to show up in memorable and innovative ways,” said Josh Paialii, head of creative at The Many. “One look at his body of work and you will see his passion for storytelling and craft has raised the bar for entire categories, driving participation with many brands’ most loyal fans. Beyond being a world-class creative director and maker, Wassom is a proven team player and strategic thought leader. He’ll be a great addition to the leadership team at The Many working across all accounts. His role will be immediately felt as he guides and supports each of the creative leads in the department.”
A 20-year creative with agency, brand, and freelance experience, Wassom has forged a creative approach which focuses on crafting engaging connections rather than simply make ads. He sees the need for advertising to mean more, not simply do more.
The Many believes that true business growth is made possible by harnessing the power of participation and partners with brands to forge deeper connections with consumers, cultivate trust and loyalty, and maximize marketing spend and execution. The agency is built around a flexible model that offers a suite of capabilities, including... Read More