Stefania Siani has been appointed CEO and chief creative officer of Serviceplan Italy. She also takes on a board position at Serviceplan Group, Europe’s indie agency group, fortifying the leadership team and working closely with CEO Giovanni Ghelardi.
Siani moves to Serviceplan Italy from DLV BBDO and Proximity BBDO, where she held the position of VP and chief creative officer.
Siani began her career in DDB as a copywriter before moving to Ata De Martini & C., Red Cell and then 1861 United (Wpp Italy Group) where she was appointed creative director. During her career she has worked with an impressive roll call of iconic brands including; Mercedes-Benz, Procter & Gamble, illy, Tempo, Rolling Stone, Luxottica, illimity bank, Gruppo Fater, E-ON and Porsche Italia.
Siani served on the 2018 Cannes Lions film jury and has been appointed president of the 2020 ADCI Awards, the most prestigious award for Italian creativity. She is ADCI VP (Cannes representative in Italy) and founder of the Equal Prize for gender equality and inclusion in advertising. Siani has been recognized at such awards shows as the Italian and European Art Director’s Club, the D&AD, the New York Festival, Epica, Clio Awards and Cannes Lions.
Of this latest chapter in her career, Siani commented, “My decision to accept this exciting challenge stems from a deep awareness of the crisis and the contraction of the traditional agency model. I share the vision of Serviceplan Group, number one agency group in Europe, of hybridizing strategic creativity, media and technological specialization in a single model: that of the ‘House Of Communication.’ At the headquarters of Serviceplan Italia in Via Solferino 40, in the intellectual and pulsating center of the city of Milan, we bring together communicators, media strategists and digital transformation experts under one roof. To meet the two real needs of the market: the need for specialized skills and a single matrix for coordinating communication activities. This is what I consider ‘the future’: the real answer to evolve the role of agencies from service providers to value drivers. My experience will be at the service of creating a powerful Italian legacy.”
