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    Stefania Siani Named CEO & CCO of Serviceplan Italy

    By SHOOTUpdated:No Comments2406 Views
    Stefania Siani
    MILAN --

    Stefania Siani has been appointed CEO and chief creative officer of Serviceplan Italy. She also takes on a board position at Serviceplan Group, Europe’s indie agency group, fortifying the leadership team and working closely with CEO Giovanni Ghelardi.

    Siani moves to Serviceplan Italy from DLV BBDO and Proximity BBDO, where she held the position of VP and chief creative officer.

    Siani began her career in DDB as a copywriter before moving to Ata De Martini & C., Red Cell and then 1861 United (Wpp Italy Group) where she was appointed creative director. During her career she has worked with an impressive roll call of iconic brands including; Mercedes-Benz, Procter & Gamble, illy, Tempo, Rolling Stone, Luxottica, illimity bank, Gruppo Fater, E-ON and Porsche Italia.

    Siani served on the 2018 Cannes Lions film jury and has been appointed president of the 2020 ADCI Awards, the most prestigious award for Italian creativity.  She is ADCI VP (Cannes representative in Italy) and founder of the Equal Prize for gender equality and inclusion in advertising.  Siani has been recognized at such awards shows as the Italian and European Art Director’s Club, the D&AD, the New York Festival, Epica, Clio Awards and Cannes Lions. 

    Of this latest chapter in her career, Siani commented, “My decision to accept this exciting challenge stems from a deep awareness of the crisis and the contraction of the traditional agency model. I share the vision of Serviceplan Group, number one agency group in Europe, of hybridizing strategic creativity, media and technological specialization in a single model: that of the ‘House Of Communication.’ At the headquarters  of Serviceplan Italia in Via Solferino 40, in the intellectual and pulsating center of the city of Milan, we bring together communicators, media strategists and digital transformation experts under one roof. To meet the two real needs of the market: the need for specialized skills and a single matrix for coordinating communication activities. This is what I consider ‘the future’: the real answer to evolve the role of agencies from service providers to value drivers. My experience will be at the service of creating a powerful Italian legacy.”

    Category:News
    Tags:Giovanni GhelardiServiceplan GroupServiceplan ItalyStefania Siani



    A Closer Look At Proposed Measures Designed To Curb Google’s Search Monopoly

    Thursday, November 21, 2024

    U.S. regulators are proposing aggressive measures to restore competition to the online search market after a federal judge ruled Google maintained an illegal monopoly for the last decade.

    The sweeping set of recommendations filed late Wednesday by the U.S. Department of Justice could radically alter Google's business, including possibly spinning off the Chrome web browser and syndicating its search data to competitors. Even if the courts adopt the blueprint, Google isn't likely to make any significant changes until 2026 at the earliest, because of the legal system's slow-moving wheels.

    Here's what it all means:

    What is the Justice Department's goal?
    Federal prosecutors are cracking down on Google in a case originally filed during near the end of then-President Donald Trump's first term. Officials say the main goal of these proposals is to get Google to stop leveraging its dominant search engine to illegally squelch competition and stifle innovation.

    "The playing field is not level because of Google's conduct, and Google's quality reflects the ill-gotten gains of an advantage illegally acquired," the Justice Department asserted in its recommendations. "The remedy must close this gap and deprive Google of these advantages."

    Not surprisingly, Google sees things much differently. The Justice Department's "wildly overbroad proposal goes miles beyond the Court's decision," Kent Walker, Google's chief legal officer, asserted in a blog post. "It would break a range of Google products — even beyond search — that people love and find helpful in their everyday lives."

    It's still possible that the Justice Department could ease off on its attempts to break up Google, especially if President-elect Donald Trump... Read More

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