Stefania Siani has been appointed CEO and chief creative officer of Serviceplan Italy. She also takes on a board position at Serviceplan Group, Europe’s indie agency group, fortifying the leadership team and working closely with CEO Giovanni Ghelardi.
Siani moves to Serviceplan Italy from DLV BBDO and Proximity BBDO, where she held the position of VP and chief creative officer.
Siani began her career in DDB as a copywriter before moving to Ata De Martini & C., Red Cell and then 1861 United (Wpp Italy Group) where she was appointed creative director. During her career she has worked with an impressive roll call of iconic brands including; Mercedes-Benz, Procter & Gamble, illy, Tempo, Rolling Stone, Luxottica, illimity bank, Gruppo Fater, E-ON and Porsche Italia.
Siani served on the 2018 Cannes Lions film jury and has been appointed president of the 2020 ADCI Awards, the most prestigious award for Italian creativity. She is ADCI VP (Cannes representative in Italy) and founder of the Equal Prize for gender equality and inclusion in advertising. Siani has been recognized at such awards shows as the Italian and European Art Director’s Club, the D&AD, the New York Festival, Epica, Clio Awards and Cannes Lions.
Of this latest chapter in her career, Siani commented, “My decision to accept this exciting challenge stems from a deep awareness of the crisis and the contraction of the traditional agency model. I share the vision of Serviceplan Group, number one agency group in Europe, of hybridizing strategic creativity, media and technological specialization in a single model: that of the ‘House Of Communication.’ At the headquarters of Serviceplan Italia in Via Solferino 40, in the intellectual and pulsating center of the city of Milan, we bring together communicators, media strategists and digital transformation experts under one roof. To meet the two real needs of the market: the need for specialized skills and a single matrix for coordinating communication activities. This is what I consider ‘the future’: the real answer to evolve the role of agencies from service providers to value drivers. My experience will be at the service of creating a powerful Italian legacy.”
Golden LA Signs Director Ashley Armitage
Golden LA has added filmmaker Ashley Armitage to its talent roster.
Originally from Seattle, Armitage attended UCSB for Cinema Studies before pursuing her BFA in Photomedia from UW, often skipping classes to fly to New York City for shoots as a photographer. This early success opened doors to commercial filmmaking, fast-tracking her rise as a director. Armitage’s first commercial film was the product launch for Billie, “Project Body Hair.” The campaign won a People’s Voice Webby for Advertising, Media & PR Brand Strategy, racking up over one million views in its first 24 hours and aired in Times Square. “Project Body Hair” made history in 2018 as the first film to show female body hair being removed.
As a visual storyteller, Armitage’s filmmaking seamlessly fuses lighthearted humor with a powerful drive for social change, using her art to challenge and dismantle outdated concepts of identity and gender. By bringing levity and a modern sensibility to her films, Armitage’s directorial eye has caught the attention of companies seeking to create authentic, meaningful brand films. Her signature style of colorful tableaus has been seen in films and stills for brands like H&M, Levi’s, Nordstrom, Adidas, Nike, Bumble, Showtime, First Aid Beauty, Viceland, and Billie. She continues to work behind the camera as a photographer, with her images featured in i-D, Dazed, Teen Vogue, Vogue UK, and Vogue Portugal, and in front of the camera, appearing in campaigns for Gucci’s Guilty fragrance, Nylon x Polaroid, Nordstrom, and Chanel x i-D.
“I love the people at Golden LA,” remarked Armitage. “I’m fortunate enough to have worked with [Golden LA EP] Dahlia Stone before. [Managing director] Matt Marquis is so... Read More