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    Steele Says “Nooooo!” For Jack In The Box

    By SHOOT StaffUpdated:No Comments1623 Views
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    CLIENT

    Jack in the Box Inc.

    PRODUCTION CO.

    Alta Vista Films, Hollywood.

    Rodrigo Garcia Saiz, director; Robert Benavides, DP; David Lozano, executive producer; Jeph Haines, art director; Michael Lozano, producer. Shot on location in Los Angeles.

    AGENCY

    Enlace Communications, Los Angeles.

    Isabel Kilroe, chief creative officer; Carlos Montoya, associate creative director/art director/copywriter; Eliana Deza, producer.

    EDITORIAL

    Why Not Coco, Santa Monica.

    Robert Levy, editor; Lara Ramirez, assistant editor.

    POST/VISUAL EFFECTS

    Steele, Santa Monica.

    Monique Eissing, Henry artist.

    Why Not Coco.

    Ken Van Deest, colorist.

    AUDIO POST

    AZ Los Angeles, Santa Monica.

    Gonzalo Ugarteche, engineer.

    MUSIC

    Indart Music, Tarzana, Calif.

    Daniel Indart, composer.

    SOUND DESIGN

    AZ Los Angeles.

    Gonzalo Ugarteche, sound designer.

    THE SPOTS

    Two Hispanic market :30s promote the restaurant chain’s new Natural Cut French Fries. The spots spoof 1970s vintage TV crime dramas, and cast Jack in the Box’s mascot, Jack, as an undercover police officer who confronts an unscrupulous chef in a busy restaurant kitchen (the chef’s "crime" is that he cuts the peels off the potatoes). A fight ensues that carries on from the first spot ("Nooooo!") to the second ad ("Siiiii!"). Both commercials end with a pitch of the Natural Cut French Fries, which are made from unpeeled potatoes.

    Spots broke in August.

    Category:ScreenWork



    Influx of Talent At DAVID New York Includes The Creative Director Duo Of Erin Evon and Jason Burke

    Monday, November 25, 2024

    Global creative agency DAVID has made seven creative hires in its New York office. Coming aboard are the creative director duo of Erin Evon and Jason Burke; associate creative directors Kelsey Miller, Tori Mortenson and Maris DiTullio; sr. copywriter Adam Goffstein; and sr. art director Victoria Rocha.

    All will report to Daniel Lobaton, North America, chief creative officer, and André Toledo, chief creative officer.

    Creative directors Evon and Burke have teamed on campaigns for Goldfish, Snyder’s of Hanover, Tide, Shopify, Samsung and Uber Eats. They’ve been working together for seven years at such NY agencies as R/GA and Saatchi & Saatchi. While at the latter, Evon was one of the creative behind “It’s a Tide Ad,” the Procter & Gamble Super Bowl takeover that at the Cannes Fest scored a Film Grand Prix, Titanium Cannes Lion and Creative Effectiveness Gold Lion as well as a Grand Effie.

    Associate creative directors Miller and Mortenson were most recently at Mekanism working for Jose Cuervo and Quaker Oats. DiTullio had been an associate creative director at Deutsch LA where she worked on Taco Bell. Prior to Deutsch LA, she worked at Crispin Porter+Bogusky on Domino’s, and RPA on Apartments.com.

    Sr. copywriter Goffstein served previously at The Martin Agency and MullenLowe Boston, working for brands like Buffalo Wild Wings and Busch Light. Rocha contributed to award-winning campaigns like Michelob Ultra’s “Dreamcaster” and Spotify’s “Spreadbeats.”

    The seven new team members join the existing NY contingent in their newly opened office space at the iconic Domino Sugar Factory in Williamsburg, Brooklyn.

    “Talent is at the core of who DAVID is,” said Lobaton. “We are a first name agency so... Read More

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