TV stations must alert viewers if their new digital signals don’t reach areas covered by their soon-to-be-defunct analog broadcasts, the Federal Communications Commission has ruled.
The stations must also inform viewers if they might need new antennas to tune in digital stations, the commission said Friday.
The new rules were prompted by lessons learned after Feb. 17, when about a quarter of U.S. TV stations turned off their analog signals. The remaining stations are scheduled to cut their transmissions on June 12.
Digital reception is generally superior to analog, but for several reasons, people who get a station’s analog signal may not be able to get the digital version. Most digital signals are in the UHF band, and travel differently than the VHF signals used by most major stations for analog broadcasts. In particular, the UHF transmissions can be blocked by hills that VHF signals bend around. VHF antennas might be poorly suited to tuning UHF stations.
Many stations are also intentionally shifting their broadcast areas by moving their towers, aiming the signals differently, or cutting their power.
Stations must inform their viewers if 2 percent of them stand to lose reception in the shift to digital signals, the FCC said.
Also, stations must remind viewers to have their digital TV converter boxes or digital TV sets “re-scan” the airwaves to find stations that have moved to a different frequency, the commission said. The need for a re-scan tripped up many viewers in the week of Feb. 17.
Older TVs will not be able to receive digital signals at all without a converter box. These are subsidized through a government coupon program that ran out of money in January, which was the main reason the nationwide mandate for the analog shutdown was postponed beyond the originally scheduled date of Feb. 17. The coupon program has received new funding through the national economic sti mulus bill, and the government is working through its wait list.
Nielsen Co. said that as of March 1, 4.5 million households that receive only over-the-air broadcasts haven’t prepared for the analog shutdown. The figure includes households that have bought a converter box but haven’t connected it.
Ron Cicero and Bo Clancey Launch Production House 34North
Executive producers Ron Cicero and Bo Clancey have teamed to launch 34North. The shop opens with a roster which includes accomplished directors Jan Wentz, Ben Nakamura Whitehouse, David Edwards and Mario Feil, as well as such up-and-coming filmmakers as Glenn Stewart and Chris Fowles. Nakamura Whitehouse, Edwards, Feil and Fowles come over from CoMPANY Films, the production company for which Cicero served as an EP for the past nearly five years. Director Wentz had most recently been with production house Skunk while Stewart now gains his first U.S. representation. EP Clancey was freelance producing prior to the formation of 34North. He and Cicero have known each other for some 25 years, recently reconnecting on a job directed by Fowles. Cicero said that he and Clancey “want to keep a highly focused roster where talent management can be one on one--where we all share in the directors’ success together.” Clancey also brings an agency pedigree to the new venture. “I started at Campbell Ewald in accounts, no less,” said Clancey. “I saw firsthand how much work agencies put in before we even see a script. You have to respect that investment. These agency experiences really shaped my approach to production--it’s about empathy, listening between the lines, and ultimately making the process seamless.” 34North represents a meeting point--both literally and creatively. Named after the latitude of Malibu, Calif., where the idea for the company was born, it also embraces the power of storytelling. “34North118West was the first GPS-enabled narrative,” Cicero explained. “That blend of art and technology, to captivate an audience, mirrors what we do here--create compelling work, with talented people, harnessing state-of-the-art... Read More