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    Stacey McClain

    By Mike MorgeraUpdated:No Comments1410 Views

    1) There is so much content being pushed out through so many avenues that it’s hard for consumers to take it all in and have anything stick. No matter the advances that are made in filmmaking – if you can’t connect with a viewer’s heartbeat, your work will just breeze past in an ephemeral wash – especially in a time when our consumption of content is so easily swiped away. Good stories will always be the foundation of great advertising. Make us think, make us laugh, make us feel. It’s hardly a trend. That’s always been the nut of it

    2) I always look forward to John Lewis’ holiday offering. I loved that dang penguin so much I didn’t think they could beat it, and then they came up with “Man on the Moon.” Really lovely sound design on that piece.

    3) The Swedish Tourism idea is something that was just so innovative and grounded at the same time. Instead of making the ad about National sights or food – they went right to the heart of what makes travel an adventure and used regular people as ambassadors. To connect people to people is so simple and wonderful. Love that idea!

    4) I think there’s been so much agita in the world, especially our local world with the presidential election coming, that I think the appeal of heartfelt and substantial messages is here to stay for a while. I think people are looking for a balm. Google’s Year in Search always manages to walk the line of showing what is on our collective mind – in a sober but uplifting way. Oh the Humanity! (it’s a beautiful thing)

    5) In spite of my love for all things with a heartbeat, I am knocked out by a few of the more technical executions and advances I’ve seen. Between PES’ “Paper” spot for Honda and The Mill’s brilliant creation of Blackbird – a fairly tired category has gotten an injection of new life. Suddenly I feel like pitching a car account again.

    Stacey McClain
    Director of Content Production
    Camp + King

    Production Companies MADRE and MADREFOCA Extend Reach To Europe With EP Carl Wyant

    Wednesday, November 13, 2024

    Reversing the traditional migration of the old world to the new, Los Angeles and Mexico City-based production shops MADRE and MADREFOCA are venturing into Europe and the U.K. with executive producer Carl Wyant at the helm.

    Wyant, former EP at Amsterdam-based production company 100% HALAL and prior to that the global Great Guns, will drive MADRE’s growth across the European and U.K. markets, working to promote the MADRES’ roster of talent to agencies and brands while bringing fresh European-based talent to the U.S. and Latin American markets. An industry veteran with global experience, Wyant is a custom fit for MADRE’s borderless approach to production.

    In 2022, boutique Mexico City production company MADREFOCA, led by director/producer/partner Jorge Aguilera and EP/partner Alejandro Saevich, founded MADRE in the U.S. with EP/owner/partner Jonathon Ker as managing director. Ker’s production house pedigree includes stints at such shops as Palomar and Limelight.

    With a roster built on bringing a Latin American gaze to the U.S. from MADREFOCA, combined with international directors from Ker’s previous U.S. associations and top-curated global talent new to all three partners, MADRE made its mark in the U.S. with the work of Aguilera, director team Kid Burro, Luisa Kracht, and Faride Schroeder.

    Over time, the three partners, Ker, Saevich, and Aguilera, began to contemplate the opportunities the MADRES might have in Europe to look at high-profile creative briefs from agencies and brands, as well as the chance to attract fellow U.K. and European production shops to Mexico--a region that has become one of the creative meccas of the cinematic world--for all the advantages of production expertise, talent, creative spirit, cost, and... Read More

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