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    Stacey McClain

    By Mike MorgeraUpdated:No Comments1415 Views
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    1) There is so much content being pushed out through so many avenues that it’s hard for consumers to take it all in and have anything stick. No matter the advances that are made in filmmaking – if you can’t connect with a viewer’s heartbeat, your work will just breeze past in an ephemeral wash – especially in a time when our consumption of content is so easily swiped away. Good stories will always be the foundation of great advertising. Make us think, make us laugh, make us feel. It’s hardly a trend. That’s always been the nut of it

    2) I always look forward to John Lewis’ holiday offering. I loved that dang penguin so much I didn’t think they could beat it, and then they came up with “Man on the Moon.” Really lovely sound design on that piece.

    3) The Swedish Tourism idea is something that was just so innovative and grounded at the same time. Instead of making the ad about National sights or food – they went right to the heart of what makes travel an adventure and used regular people as ambassadors. To connect people to people is so simple and wonderful. Love that idea!

    4) I think there’s been so much agita in the world, especially our local world with the presidential election coming, that I think the appeal of heartfelt and substantial messages is here to stay for a while. I think people are looking for a balm. Google’s Year in Search always manages to walk the line of showing what is on our collective mind – in a sober but uplifting way. Oh the Humanity! (it’s a beautiful thing)

    5) In spite of my love for all things with a heartbeat, I am knocked out by a few of the more technical executions and advances I’ve seen. Between PES’ “Paper” spot for Honda and The Mill’s brilliant creation of Blackbird – a fairly tired category has gotten an injection of new life. Suddenly I feel like pitching a car account again.

    Stacey McClain
    Director of Content Production
    Camp + King



    Apple and Google Face UK Investigation Into Mobile Browser Dominance

    Saturday, November 23, 2024

    Apple and Google aren't giving consumers a genuine choice of mobile web browsers, a British watchdog said Friday in a report that recommends they face an investigation under new U.K. digital rules taking effect next year.

    The Competition and Markets Authority took aim at Apple, saying the iPhone maker's tactics hold back innovation by stopping rivals from giving users new features like faster webpage loading. Apple does this by restricting progressive web apps, which don't need to be downloaded from an app store and aren't subject to app store commissions, the report said.

    "This technology is not able to fully take off on iOS devices," the watchdog said in a provisional report on its investigation into mobile browsers that it opened after an initial study concluded that Apple and Google effectively have a chokehold on "mobile ecosystems."

    The CMA's report also found that Apple and Google manipulate the choices given to mobile phone users to make their own browsers "the clearest or easiest option."

    And it said that the a revenue-sharing deal between the two U.S. Big Tech companies "significantly reduces their financial incentives" to compete in mobile browsers on Apple's iOS operating system for iPhones.

    Both companies said they will "engage constructively" with the CMA.

    Apple said it disagreed with the findings and said it was concerned that the recommendations would undermine user privacy and security.

    Google said the openness of its Android mobile operating system "has helped to expand choice, reduce prices and democratize access to smartphones and apps" and that it's "committed to open platforms that empower consumers."

    It's the latest move by regulators on both sides of the Atlantic to crack down on the... Read More

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