International creative audio network Squeak E. Clean Studios has promoted Max Taylor from sr. producer to head of production. Taylor joined Squeak E. Clean Studios in 2020 after spending four years at 20th Century Fox coordinating music for the hit drama Empire. Since joining the team, Taylor has produced a wide range of projects, including working collaboratively with Squeak’s global ensemble on Budweiser’s “Tomorrow Is Yours to Take” campaign featuring Anderson.Paak as well as the recent Marriott “Roam Around the World” campaign that included a series of covers of “roam” by the B-52s across a multitude of genres of sound.
Chicago native Taylor grew up in the music industry, spending his formative years around concerts and musicians with his father as a sound engineer. He studied recording industry at Butler University before kicking off his career in music ticketing and promotions. He spent five years working across multiple functions of live events between Chicago, Los Angeles and New York City, liaising between artists, management teams and venues to optimize the guest experience. In 2016, he joined the production team of Empire as a music production liaison, overseeing the end-to-end process for the music-driven series.
SCHROM x Yacht Club and Be Electric Studios Launch Electric XR for Virtual Production
SCHROM x Yacht Club, a full-service live-action, tabletop, and postproduction company, has teamed with Be Electric Studios, a soundstage, equipment rental, and virtual production company, to launch Electric XR, a virtual production collective.
Industry veteran Thomas Rossano will lead the new venture, which provides advanced virtual production solutions across multiple facilities. He brings over 25 years of experience in live-action, tabletop, postproduction and talent curation to enhance Electric XR’s offerings as a resource for brands and agencies, as well as other production companies in need of virtual production solutions. Additionally Rossano continues to serve as EP at XR New York (XR-NY), a role he’s held since December 2022. SCHROM x Yacht Club originally established XR-NY to help provide XR services for third-party rentals. While XR-NY will continue to function independently for SCHROM X Yacht Club, it now operates under the Electric XR umbrella.
Rossano’s expertise spans producing live-action commercials, branded content, interactive and experiential content. In addition to leading Electric XR, he holds responsibilities at SCHROM x Yacht Club which include driving business development, collaborating with sales reps and expanding the company’s creative talent network. Rossano’s career includes serving as an exec producer at Hungry Man for about 11 years, right from that company’s inception. He then went on to become a partner at Station Film where he also had a lengthy tenure. Later he was a partner at PRISM. Then after the pandemic hit, he became a freelance EP for nearly two years, looking into opportunities in virtual production, which led him to XR NY and now Electric XR. Over the years, he has produced high-profile... Read More