Global creative audio network Squeak E. Clean Studios has expanded its team, hiring Kit Winter as its East Coast executive producer and Anna Garcia Lascurain as a producer, out of the Midwest. Winter brings over 20 years of experience in the advertising industry across the agency and postproduction sides and is now returning to her roots in music after previously serving as executive producer at music house Human. Garcia Lascurain has amassed experience in nearly every aspect of the music industry, with stints in producing, publishing, supervising and licensing.
Growing up in a family steeped in the advertising industry, Winter studied marketing at the University of Richmond and landed her first gig at BBDO New York where she worked as an account supervisor and manager for brands including Gillette, Oral-B and Lowe’s. After five years, she stepped into a VP, account director role at Arnold New York, managing the agency’s Hershey’s account. Combining a lifetime passion for music with nearly a decade of experience in advertising, she made the move to the music side of the industry as EP at Human, where she oversaw the planning, development and execution of music in advertising across the company’s New York and Los Angeles operations. After three years, she transitioned back to the agency side at Hogarth Worldwide, serving as the director of client services and leading the team responsible for managing global productions across key clients such as Nestle, Volvo, Bayer, Galderma, Bank of America, Rolex and Johnson & Johnson.
After studying music business at NYU, Garcia Lascurain kicked off her professional career at Search Party Music, where she spent five years producing music for a wide range of advertising and film projects including the award-winning 2011 Google spot “Dear Sophie.” She moved on to Sub Pop Records, where she spent four years as a licensing manager and then director of licensing for the indie record label where she pitched a catalog of over 500 artists and negotiated music placements in over 250 ads, television shows, films, video games and other media. She made the move to Austin, Texas, in 2017 where she took a role as a music supervisor for Mood Media, conceptualizing and managing branded music experiences and programs for over 25 national corporate clients and consumer offerings.
SCHROM x Yacht Club and Be Electric Studios Launch Electric XR for Virtual Production
SCHROM x Yacht Club, a full-service live-action, tabletop, and postproduction company, has teamed with Be Electric Studios, a soundstage, equipment rental, and virtual production company, to launch Electric XR, a virtual production collective.
Industry veteran Thomas Rossano will lead the new venture, which provides advanced virtual production solutions across multiple facilities. He brings over 25 years of experience in live-action, tabletop, postproduction and talent curation to enhance Electric XR’s offerings as a resource for brands and agencies, as well as other production companies in need of virtual production solutions. Additionally Rossano continues to serve as EP at XR New York (XR-NY), a role he’s held since December 2022. SCHROM x Yacht Club originally established XR-NY to help provide XR services for third-party rentals. While XR-NY will continue to function independently for SCHROM X Yacht Club, it now operates under the Electric XR umbrella.
Rossano’s expertise spans producing live-action commercials, branded content, interactive and experiential content. In addition to leading Electric XR, he holds responsibilities at SCHROM x Yacht Club which include driving business development, collaborating with sales reps and expanding the company’s creative talent network. Rossano’s career includes serving as an exec producer at Hungry Man for about 11 years, right from that company’s inception. He then went on to become a partner at Station Film where he also had a lengthy tenure. Later he was a partner at PRISM. Then after the pandemic hit, he became a freelance EP for nearly two years, looking into opportunities in virtual production, which led him to XR NY and now Electric XR. Over the years, he has produced high-profile... Read More