Square Box Systems, developer of digital media asset management (DAM/MAM) systems, will launch an array of next-generation products during IBC 2015 (Hall 7.J15C) that accelerate collaborative media asset management operations and empower small, medium and large-scale enterprises to repurpose and monetize millions of assets with ease and efficiency. Square Box Systems will also showcase CatDV Archive To Cloud, a new capability enabling users to archive their assets to cloud-based services directly from CatDV.
Launching at IBC 2015 are: CatDV’s Advanced Panel 2.1 for Adobe Premier Pro CC, supporting mixed Windows/Mac editorial environments, and full round-trip metadata; and CatDV Web 2.1, a major update to the company’s popular web client, featuring intuitive, browser-based tools for non-technical users.
Square Box Systems has also added an array of new functions to its workflow workhorse systems–Worker 6.1, Server 7 and Pegasus Server–supporting the deployment of CatDV systems in enterprise-scale MAM operations by large and multi-national organisations.
Also on show will be North Shore Automation’s Akomi distribution MAM, the simple web portal for secure sharing of assets from CatDV systems to wide audiences of non-technical users.
The brand new CatDV Advanced Premiere Panel 2.1 for Adobe Premiere Pro CC, supports seamless MAM experiences for Adobe artists working in mixed Windows/Mac environments. The addition of true, round-trip metadata–allowing metadata to be edited within CatDV and/or Adobe Premiere Pro CC –delivers even more power for content producers and Adobe artists to collaborate together as they search, preview, track and manage media assets during editorial.
Also on show will be CatDV Advanced Panels for Adobe Anywhere, adding CatDV media management power to Adobe Anywhere real-time collaborative platform.
Meanwhile for non-technical MAM users, such as producers, marketeers and company executives, the new CatDV Web 2.1 delivers a fresh, modern, browser interface with intuitive tools for powerful asset management. New features include custom skins and operational configurations for individual users, improved touch-screen interactivity on PDAs, new tools for clip collections, filters, timed/expiring web links and approval workflows, plus flexible licensing options.
Square Box Systems has additionally added an array of functions to its workflow workhorse systems to further develop CatDV as a compelling option for large-scale, enterprise MAM users and the efficient management of huge volumes of assets.
CatDV Worker 6.1, the company’s new workflow/automation engine, delivers accelerated performance and is easier to deploy. Along with 64-bit and Yosemite support, new capabilities include faster batch processing, FFMPEG for transcodes and proxies, and quicker update of CatDV from other systems (DRM, storage systems) with automated XML2 and .CDV file import.
Delivering even more firepower for collaborative enterprise deployments, CatDV Server 7 allows browser-based administration and configuration, and features centralised path mapping, more efficient search tools, and flexible metadata across production groups for added security.
The Pegasus Server adds Oracle and Microsoft SQL support, enables rapid, Google-style searches across millions of assets, and has additional security configurations, plus sophisticated asset usage analytics and reporting.
Square Box is the exclusive worldwide sales partner for North Shore Automation’s Akomi distribution MAM. Akomi is fully-compatible with CatDV systems, and accessible via browsers, leading tablets and cell phones. A new image module, supporting the management and distribution of stills, will be shown.
And in response to customer demand to leverage cloud services in their MAM operations, Square Box Systems will showcase CatDV Archive To Cloud. This new feature enables the archival of media assets, and associated metadata, to popular cloud services directly from CatDV. CatDV Archive To Cloud will be shown working with Amazon S3 (Simple Storage Service), the online file storage web service offered by Amazon Web Services.
Eleanor Adds Director Candice Vernon To Its Roster For Spots and Branded Content
Director Candice Vernon has joined production house Eleanor for U.S. representation spanning commercials and branded content. She has already wrapped several jobs at Eleanor, which waited to announce her until they had a body of work together.
Via Eleanor, Vernon made history as the first Black director on a Febreze commercial. The “Small Spaces” campaign marks a major departure from Febreze’s typical blue-and-white world. The home of the “Revolving Door” commercial is a beautiful array of bold sunset hues, African prints, and African art.
Vernon said, “I asked myself, what feels right to me? What feels new? I wanted to bring an essence of not just Black Americans but the full diaspora. I wanted to make a statement that we’re not a monolith.”
Following the success of the “Small Spaces” campaign, Febreze brought Vernon back for a comedy-infused trifecta exploring the hilarious situations that call for an air freshening hero.
Febreze Brand VP Angelica Matthews said, “About two years ago, we realized the consumers that were the most loyal to Febreze were the African American consumers. And the more we learned, the more we realized the richness that we were really missing. So we said we have to go beyond just Black casting, we need to get Black directors that truly understand the culture that truly understand how to bring authentic performances out on screen. We really looked around the industry and noticed there’s actually a shortage of African American directors who have experience doing commercials. When we all saw Candice’s reel, we could all tell the passion for the craft, passion for really trying to help us from where we are to where we’re trying to go.”
Vernon brings a unique lens to... Read More