The serial comic strip "Spy vs. Spy" from MAD magazine, in which two hapless spies try to foil each other, is the inspiration behind "Helicopter," one of four highly creative new spots out of BBDO New York for Mountain Dew. A second spot in the campaign, "Hallway," is also currently airing; the other two ads have yet to run. "[The campaign is] rooted in ‘Spy vs. Spy,’ " explained executive creative director/copywriter/art director Bill Bruce. "The guys go after each other; [but in these spots,] Mountain Dew is the desired prize. The desire was to go back to the early sixties feel and look of the comic. It seemed to have this dark, perverse, odd sense of humor about it."
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CLIENT
PepsiCo/Mountain Dew.
PRODUCTION CO.
Traktor, Santa Monica, Calif.
Traktor, director; Bill Pope, DP; Jim Bouvet, executive producer/line producer; Tom Hartman, production designer. Shot at Sony Pictures Studios, Culver City, Calif.
AGENCY
BBDO New York.
Ted Sann, chief creative officer; Bill Bruce, executive creative director/ copywriter/art director; Doris Cassar, copywriter/art director; Hyatt Choate, executive producer; Loren Parkins, executive music producer.
EDITORIAL
Nomad Editing Company, Santa Monica.
Tom Muldoon, editor.
POST
Company 3, Santa Monica.
Stefan Sonnenfeld, colorist; Missy Papageorge, producer.
VISUAL EFFECTS
Method, Santa Monica.
Alex Frisch, visual effects supervisor; Cedric Nicholas, Andrew Eksner, Russell Fell and Alex Kolasinski, visual effects artists; Hatem Benabdallah, James LeBloch and Jeremy Butler, 3-D artists; Laurent Ledru, 3-D creative supervisor; Gil Baron, 3-D technical supervisor; Brandon Sanders, Katrina Salicrup and Mike Vaglienty, junior visual effects artists; Neysa Horsburgh, visual effects executive producer; Sue Troyan, visual effects producer.
Stan Winston Studio, Van Nuys, Calif.
Alan Scott, producer; Shane Mahan and Chris Swift, model designers.
AUDIO POST
Sound Lounge, New York.
Tom Jucarone, mixer.
SOUND DESIGN
Nomad Editing Company.
Francois Blaignan, sound designer.
