CLIENT
Salton Appliances/George Foreman Grill.
PRODUCTION CO.
Crossroads Films, bicoastal and Chicago.
Clay Williams, director; Giorgio Scali, DP; Cami Taylor and Charlie Curran, executive producers; Joanne Bittmann, producer. Shot on location in Chicago.
AGENCY
J. Walter Thompson, Chicago.
Matt Canzano, creative director; Debbie Heagy, producer; Danny Tica, art director; Miguel Barron, copywriter.
EDITORIAL
Spots BME, Chicago.
Alaric Martin, editor.
POST/VISUAL EFFECTS
Spots BME.
Dave Dvorak, online editor.
Optimus, Chicago.
Craig Leffel, colorist.
FluxGroup, Chicago.
Gavin Miljkovich, Flame artist.
AUDIO POST
Spots BME.
Bill Reis, mixer.
SOUND DESIGN
Spots BME.
Bill Reis, sound designer.
THE SPOT
"I Grill With George" (:30) features a variety of people proclaiming the spot’s title. The vignettes include a man cooking salmon on his porch, a mom and her young son preparing food in their kitchen, a group of college women displaying their George Foreman Grills, and a company of firemen in front of a truck. After a young boy says, "I grill with George," in Spanish, the spot cuts to the boxing legend himself, who adds, "I grill with George, too."
Spot broke Feb. 15.