CLIENT
AT&T’s Personal Network.
PRODUCTION CO.
HSI Productions, bicoastal. Peggy Sirota, director; Lance Acord, DP; Kerstin Emhoff, executive producer; Fern Martin, producer. Shot on location.
AGENCY
Foote, Cone & Belding, New York. Steve Baer, executive VP/ deputy creative director/copywriter; John Colquhoun, senior VP/senior creative director/art director; Wendy Vitolo, producer.
EDITORIAL
Lost Planet, New York. Noah Herzog, editor; Len Ciccotello, assistant editor.
POST/VISUAL EFFECTS
Nice Shoes, New York. Chris Ryan, colorist. A52, Los Angeles, Paul McMenamin, visual effects artist.
AUDIO POST
Photomag, New York. Carl Mandelbaum, mixer.
THE SPOT
Set to an instrumental version of Madonna’s "Ray Of Light," the :60 "This is You" depicts people in the rush of real-life situations (i.e. traveling on business, getting the family up and out in the morning, and spending time with kids and parents). The spot then points out how AT&T’s Personal Network, a new communications package that breaks down the pricing categories, can make one’s life simpler and help consumers focus on what is important-reaching the people they want and the information they need.
Spot broke on Jan. 31.
Damon Wayans and Damon Wayans Jr. Explore Generations, Old School vs. New School, In “Poppa’s House”
Boundaries between work and family don't just blur in the new CBS sitcom "Poppa's House" starring father-and-son comedy duo Damon Wayans and Damon Wayans Jr. They shatter.
"It's wonderful to come to work every day and see him and some of his kids and my sister and my brother and nieces and nephews. They all work on this show. They all contribute," says the senior Wayans. "I don't think there are words to express how joyful I am."
Wayans plays the titular Poppa, a curmudgeonly radio DJ who's more than comfortable doing it his way, while Wayans Jr. plays his son, Damon, a budding filmmaker who's stuck in a job he hates.
"My character, Pop, is just an old school guy who's kind of stuck in his ways," says Wayans, who starred in "In Living Color" and "My Wife and Kids."
Pop yearns for the days when a handshake was a binding contract and Michael Jordan didn't complain if he got fouled on the court. Pop laughs at the younger generation's participation trophies.
"It's old school versus new school and them teaching each other lessons from both sides," says Wayans Jr., who played Coach in the Fox sitcom "New Girl."
"They (the characters) bring the best out in each other and they're resistant initially. But then throughout the episode they have revelations and these revelations help them become better people," he adds.
The two have worked together before — dad made an appearance on son's "Happy Endings" and "Happy Together," while son was a writer and guest star on dad's "My Wife and Kids." But this is the first time they have headlined a series together.
The half-hour comedy — premiering Monday and co-starring Essence Atkins and Tetona Jackson — smartly leaves places in the script where father and son can let... Read More