CLIENT
Bayer Corp./Alka-Seltzer.
PRODUCTION CO.
Giraldi Suarez Productions, New York. Bob Giraldi, director; Julian Whatley, DP; Debbie Merlin, executive producer; J.P. Greaney, producer. Shot on location.
AGENCY
BBDO New York. Ed Maslow, creative director; Mark Ezratty, copywriter; Ed Maslow, art director; Vicki Halliday, producer.
EDITORIAL
Editing Concepts, New York. Michael Schwartz, editor; Peter Schmuhl, assistant editor; Nancy Finn, producer.
POST
The Tape House Editorial Company, New York. Jay Tilin, online editor; Milan Boncich and Bobbie Thomas, colorists. Manhattan Transfer, New York. Chris Laite, online editor.
AUDIO POST
East Side Audio, New York. Todd Hrinda, mixer.
THE SPOT
Former political adversaries turned husband-and-wife James Carville and Mary Matalin star in "Carville/Matalin." In the :30, the duo walk through Washington, D.C., discussing politics, heartburn and Alka-Seltzer.
Spot broke in January.
Damon Wayans and Damon Wayans Jr. Explore Generations, Old School vs. New School, In “Poppa’s House”
Boundaries between work and family don't just blur in the new CBS sitcom "Poppa's House" starring father-and-son comedy duo Damon Wayans and Damon Wayans Jr. They shatter.
"It's wonderful to come to work every day and see him and some of his kids and my sister and my brother and nieces and nephews. They all work on this show. They all contribute," says the senior Wayans. "I don't think there are words to express how joyful I am."
Wayans plays the titular Poppa, a curmudgeonly radio DJ who's more than comfortable doing it his way, while Wayans Jr. plays his son, Damon, a budding filmmaker who's stuck in a job he hates.
"My character, Pop, is just an old school guy who's kind of stuck in his ways," says Wayans, who starred in "In Living Color" and "My Wife and Kids."
Pop yearns for the days when a handshake was a binding contract and Michael Jordan didn't complain if he got fouled on the court. Pop laughs at the younger generation's participation trophies.
"It's old school versus new school and them teaching each other lessons from both sides," says Wayans Jr., who played Coach in the Fox sitcom "New Girl."
"They (the characters) bring the best out in each other and they're resistant initially. But then throughout the episode they have revelations and these revelations help them become better people," he adds.
The two have worked together before — dad made an appearance on son's "Happy Endings" and "Happy Together," while son was a writer and guest star on dad's "My Wife and Kids." But this is the first time they have headlined a series together.
The half-hour comedy — premiering Monday and co-starring Essence Atkins and Tetona Jackson — smartly leaves places in the script where father and son can let... Read More