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    By SHOOT StaffUpdated:No Comments1321 Views

    PVD And PIG For TD Waterhouse

    --

    CLIENT

    TD Waterhouse.

    PRODUCTION CO.

    Pfeifer Van Dusen, New York. Bruce Van Dusen, director; Vilmos Zsigmond, DP; Marty Gillen, executive producer; Kim Shapiro, line producer. Shot on location in Los Angeles.

    AGENCY

    Emmerling Post Advertising, New York. Peter Post, president; Steve Crane, creative director/ copywriter; Tony Shor, producer, Steve Wakeen, executive VP.

    EDITORIAL

    Progressive Image Group, New York. Joe McKay, editor, "Geena Davis"; Eric Horowitz, editor, "Phil Jackson"; Pete Reglis, assistant editor, "Geena Davis"; Lora Zaretsky, assistant editor, "Phil Jackson"; Michelle Lurie, post producer.

    POST

    SMA Video, New York. Eli Friedman and Larry Trosko, colorists; Russell Booth and Jim Hayhow, online editors.

    VISUAL EFFECTS

    Visual effects for "Geena Davis" by Celefex, New York. Dean DeCarlo and Peter Fink, digital compositors; John Baumann, 3-D animation.

    AUDIO POST

    Soho Sound, New York. Glenn Laredo, engineer; Matt Roth, assistant engineer.

    MUSIC

    Fearless Music, New York. Jamie Lamm, composer.

    THE SPOTS

    In "Geena Davis" (:30/:60), the actress attempts to make a stock trade on her laptop but is rushed to the set by the director. She grabs a bow and arrow, shoots an apple which lands on her computer mouse, finishing the deal. "Phil Jackson" (:30/:60) arrives in Los Angeles and states that he’ll make a trade. Everyone in town talks about it but it’s his limo driver who realizes it is an internet stock trade. The spot ends with Karim Abdul-Jabbar in his house waiting for a phone call.

    Spots broke Oct. 4.

    Category:News



    AICP’s Matt Miller Looks To Build Support For Production In L.A. After Devastating Wildfires

    Friday, January 17, 2025

    Editor’s note: AICP president and CEO Matt Miller issued the following statement addressing the wildfires in Los Angeles and how the industry can help this key production market--a hub of major resources essential to the health of the overall commercialmaking industry:

    Who Needs Los Angeles? We Do.
    By Matt Miller, AICP president and CEO

    One doesn’t have to be a statistician to know that there are fewer commercials being shot in the U.S. today for the American market than ever before, and a dramatic decrease in L.A. in particular. In the last five years, as reported by FilmLA (the office tasked with issuing permits), L.A. commercial production has dipped 31 percent.

    But here’s the thing: This doesn’t mean that L.A. has lost its importance as the production center of the world. Production in L.A. is vital. It is the go-to. It’s where you can count on access to exemplary crews, a support infrastructure second to none, varied location and backlot options, a large population of on-screen talent and (fairly) predictable weather.

    The fact is, with overall decline and now the devastation of the fires, we’re on the brink of losing this mainstay resource. Without employment opportunities and now many without homes, talented and trained crew are bound to leave either the industry or the L.A. area for other opportunities, unless there are enough job opportunities to sustain a solid living.

    Now is the time when we ALL must support and bolster this community.

    Production is needed in L.A., now!

    Of course, advertising is a business, and marketers’ money should be spent as efficiently as possible, BUT we have to think beyond each production and know that if we lose the... Read More

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